At London College of Communication (LCC), we’re helping Small-to-Medium-Enterprises (SMEs) to adapt and innovate through the Digital Grid Partnership.

The global pandemic has had a profound effect on businesses, changing the way organisations and their audiences operate while also introducing additional pressures.

This workshop aims to help businesses explore ways to reinvigorate their digital marketing strategy during the Covid era.

Join us for our latest free workshop, Back to the Future: Digital Marketing for SMEs, which will give you an overview of vital tools, practices and industry trends in just one day.

Through a mixture of lecture-based learning, case study analysis, practical exercises and peer feedback, you’ll develop your understanding of digital marketing and begin to build a digital marketing strategy for your business.

You’ll also get an opportunity to pitch your ideas and respond to a brief based on your organisation.

Topics covered will include:

• Branding
• Customer profiling
• Understanding UX web design
• Customer experience
• Social media
• Content marketing
• Digital PR
• Influencer marketing
• Affiliate marketing
• Email marketing
• Search Engine Optimisation (SEO)
• PPC (Pay-Per-Click)
• Digital advertising and events.

By the end of the day, you’ll be able to:

• Define clear business and marketing objectives, and undertake targeted market research to reach realistic marketing goals
• Understand the capabilities and compatibility of many digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
• Understand how to reach new audiences or retain current customers
• Have a fresh perspective on the changing climate of digital communications.

This workshop will also prepare you for the second phase of the Digital Grid Partnership, where you’ll be given the opportunity to host a talented digital creative on a fully-subsidised placement for up to 105 hours. Their support can help your business adapt to contemporary ways of working.

“The workshop was fantastic in terms of thinking about different marketing methods and ways to connect with clients digitally - especially in light of the pandemic.

It covered so much in the time available and it was great to chat to likeminded colleagues from other businesses.” - Heather Blair, Sound and Music.

Who can attend this event?

This event is open to registered SMEs which are based in London. You must have less than 250 employees and have a turnover of below £45 million in order to take part.

We reserve the right to cancel your place if you don’t meet the eligibility criteria for this event.

How can I attend this event?

Simply complete the Eventbrite registration and a member of our team will be in touch with further information.

Please note that Back to the Future: Digital Marketing for SMEs workshop will be hosted online through Blackboard Collaborate Ultra.

About the Digital Grid Partnership

If you’ve been thinking about digitising your processes, creating a new digital product or expanding your digital skillset, our Digital Grid Partnership can help you to take your business to the next level.

Delivered by London College of Communication, the Digital Grid Partnership provides SMEs with a package of support that can help you to grow your business, build your profile and source new customers.

Attending our Back to the Future workshop will not only provide you with expert advice and insight into digital marketing strategy, but also offers the necessary support for you to host a placement student in the future.

Case Study: The Ivors Academy

Recent LCC graduate Hannah Mayall recently joined the Ivors Academy through the Digital Grid Partnership to provide vital support with their graphic design work. Read more about the impact of this collaboration on the LCC website.

Our funders

The Digital Grid Partnership is supported by the Mayor of London and funded through the European Social Fund (ESF).

Aimed at London-based SMEs in the creative and tech community, this initiative aims to build capacity of SMEs through training, enabling organisations to host work placements that develops relevant industry experience while strengthening partnerships between skills training organisations and small businesses.