Balancing Commercial Leadership and creativity
Balancing strong agency commercial performance with happy clients and superb outputs can be a huge challenge. Really happy clients all too often comes at the cost of over-servicing, and high profits and staff utilisation feels like a short-term win before your people start to feel burnt out and accounts start to creak.
This session, hosted by Octopus Group, will explore people’s experiences of maintaining this balancing act, as well as explore the strategies agencies can take to achieve sustainable growth. Discussion will be kicked off by Otto Stevens and Gary Brosnan each giving their perspective on the age-old balancing act. Otto is founder of Waypoint Partners, a team that works with agencies to help them grow and build sustainability. Gary Brosnan is Creative Director at Octopus Group, having also previously held Creative Director roles at Edelman and Amazon Europe.
This session will be ideal for senior finance managers, senior creatives and client service / associate directors.
Breakfast will be served!