How to scale your brand - lessons from the experts.

Please join us for an evening with the CMOs and CEOs behind the brands of Deliveroo, Innocent Drinks and Depop; brands that remind us of woollen hats, lazy nights in, and rebellious teenage years.

Learn about these brands’ journeys from the first customer to millionth shipment, and how they addressed the challenges of scaling the brand while scaling the business.

We’ll talk about:

The brand promise – What is it? Why is it important? How do you articulate it? Can it change as you grow? How do you share your brand promise with your customer, so they share it with their friends?
Beating the big incumbents - How can brand be the secret to standing out in a crowded, competitive market?
Paid digital - How can you use paid digital to strengthen brand? How do you prioritise between on brand and most cost-efficient campaigns? How do you measure ROI?

PANELLISTS

Richard Reed (Partner at JamJar Investments & co-CEO at innocent drinks) co-founded the smoothie company, now Europe’s largest juice brand. Works with high growth consumer brand businesses today.

Ines Ures (CMO at Deliveroo) transforms the way the world thinks about food delivery. Prior to Deliveroo, Ines was CMO at Treatwell and Groupalia.

Peter Semple (CMO at Depop) previously one of the creative minds behind global archetypal brands such as Nike, Converse and Umbro. Today, Peter is building Depop, where the world's creatives come to buy, sell and discover the most inspiring and unique things.

Russell Davies (CMO at Bulb Energy) is bringing renewable energy to the masses. Russell has previously worked with brands such as Nike, Apple & Microsoft and is also Contributing Editor at Wired Magazine.

James Wise (Partner at Balderton Capital) will be moderating the panel.

ABOUT JAMJAR INVESTMENTS

JamJar Investments is the innocent drinks founders’ venture capital fund. They invest in early-stage digital and offline consumer brands. To date, they have backed companies such as Bulb Energy, Deliveroo and Tails.com.

Balderton Capital & JamJar Investments: How to scale your brand - lessons from the experts.