£350

BASA Customer Communications Sales Workshop

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Location

Croner House

Wheatfield Way

Hinckley

LE10 1YG

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

MAKE EVERY TEAM MEMBER COUNT
The Sales Workshop for people who don’t sell

Your front-line sales people are good at selling. They must be. Otherwise you wouldn’t have a business. You’ve hand-picked them. You’ve trained them. With their drive, their personality and experience, you know that these people will open doors.

But - you also know that the adhesives and sealant sector isn’t an easy ‘sell’. It takes more than a trained salesman to close the deal. So often, it’s a team effort - the technical guys, the production people, the commercial team, even your accountants! They all have a part to play - a key part in building trust and imparting detailed knowledge.

Can you be sure that your support team understands as well as the sales people, the subtleties of relationship building?

Do they know how

- to listen?

- to appreciate their own and others’ communication styles?

- to impart their message in an appropriate manner?

Whether they’re dealing with their prospects over the phone or face-to-face, these elements of communication all count. Get them right and they’ll be well on the way to creating the right impression.

Beyond the sale

And what about once the deal is done? What about the rest of the customer journey? How good are your after-sales people at keeping your clients happy?

Perhaps you offer technical service visits, ensuring that your products are running smoothly. These visits provide the perfect opportunity to spot new openings; ways of improving your service or selling an add-on product. Your people need to learn how to keep their antennae active - to listen and pick up the subtle clues from the clients. Equally, such opportunities can arise during customer service discussions over the phone.

This course is for …

anyone who has contact with prospects or customers.

Following the workshop, participants will …

  • be confident in presenting and supporting the sales effort

  • understand their own preferred communication style

  • be able to recognise and appreciate others’ communication styles and adapt their own accordingly

  • build better relationships with customers

  • know how to spot further business opportunities with current customers

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Date and Time

Location

Croner House

Wheatfield Way

Hinckley

LE10 1YG

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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