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BASE Education Day - 17th May 2018

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Date and Time

Location

Location

The Walt Disney Company Limited

3 Queen Caroline Street

London

W6 9PE

United Kingdom

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Event description

Description

We are pleased to announce that the BASE Education Day will be returning on Thursday 17th May. Taking place at Disney’s offices in Hammersmith, the full day event will be focused on inspiring leadership and innovation across the category.

This year’s Education Day will deliver value and relevance across the BASE membership with an inspirational and diverse line-up of speakers and pioneers of new thinking, showcasing their ideas and wide-ranging experience and expertise in these areas.

To enable us to deliver a quality and worthwhile experience for all delegates, places on the BASE Education Day are limited. Please note, due to the limited spaces available, BASE will confirm your attendance ASAP.

Speakers

We have already got a brilliant line-up of speakers, as can be seen below, who have been sought as pioneers within their fields and have each successfully implemented new and innovative ways of thinking. Each speaker will educate and equip attendees with the knowledge and skills they need to harness new ideas, with a view to develop solutions that provide scale and longevity for the industry.

Rachel Eyre, Head of Future Brands at Sainsbury’s

Rachel heads up the Marketing Planning, Propositions and Properties department at Sainsbury’s (including brand, strategic planning, customer data and sponsorships. She is passionate about asking questions, simplifying the complex, instilling brand thinking across functions and creating an environment that lets people maximise their contribution and enjoyment at work – including driving diversity in all its forms through the business. Prior to joining Sainsbury’s, Rachel held a number of marketing roles at Barclays Bank.

Sarah Marshall – Head of Audience Growth at Vogue International

Sarah is responsible for the on-site and social growth of the 11 Vogue sites that are wholly owned by Condé Nast International. She is also a visiting lecturer on the Interactive Journalism MA at City University, London. Before joining Vogue in 2017, she was head of audience development, EMEA, The Wall Street Journal. Sarah is also a director of Hacks/Hackers London, a global movement of journalists and technologists who get together with the aim of "rethinking the future of news and information".

Paul McCrudden, Global Head of Live Marketing at Twitter

Paul currently leads core strands of strategy, content and creative delivery at the world’s pre-eminent real-time news and social networking platform. Prior to this, Paul was head of social media at advertising agency AMV BBDO, while he is also Non-Executive Director at Card Factory, where he is helping the traditional retailer develop its proposition for the digital age.

Al Anstey, Former Managing Director at Al Jazeera English and CEO of Al Jazeera America

As CEO of Al Jazeera America, Al oversees the business and editorial operations for the US cable news channel, as well as being a key member of the start-up team that took Al Jazeera to 250 million households in more than 130 countries.

Sam Reid, Co-Founder of ThinkSprint

ThinkSprint is a platform for connecting brand challenges to a global network of start-up innovators and entrepreneurs. With clients including the BBC, Samsung and Santander, ThinkSprint shrinks the innovation process down from multiple months to just a few days by connecting organisations to leading experts across a number of areas. Sam founded ThinkSprint with Scott Morrison. Between them, they have occupied Marketing Director roles at Levi’s, Activision and Diesel and run problem solving communities for global brands such as Hewlett-Packard and Chloé.

The event will once again be moderated by the award-winning writer and consultant of marketing communications and behaviour change, Mark Earls.

Date and Time

Location

The Walt Disney Company Limited

3 Queen Caroline Street

London

W6 9PE

United Kingdom

View Map

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