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Basic Marketing for Beginners
Tue 26 September 2017, 10:30 – 13:00 BST
The majority of web traffic is generated by search engines such as Google, Yahoo and Bing. If they can’t find you or add you to their databases then you are missing out on a huge opportunity to drive traffic to your site.This workshop will explain what Search Engine Optimisation (SEO) is and how to ensure your business website and content is attracting the customers you need. We will look at how Google works, help you to understand content strategy and take you through the 3 pillars for SEO success.
Email continues to be one of the most effective and influential marketing activities you can undertake for your business. In fact email is 40 times more effective at acquiring new customers than Facebook or Twitter (source). So if you aren’t using email as part of your marketing strategy already then perhaps it’s time you did. The good news is, creating email newsletters is easy. The hard part is creating emails that people actually open. In this workshop we will show you how to get started and take you through the process of setting up your first email newsletter. We will look at what content you should be sharing with your audience and how to create emails that people want to open.