Numbers are only useful if you know what they mean—and this course is here to show you how to make sense of them. From installing Analytics to exploring report suites, you’ll gain a clear view of how websites behave when no one is watching (but Analytics is).
You’ll cover date-range reports, learn how goals are tracked, and discover where Analytics earns its reputation for being incredibly helpful and slightly overwhelming—until now. Whether you’re adjusting settings or simply peeking at patterns, this course keeps it clear, structured and to the point.
Learning Outcomes:
- Install and set up Google Analytics on a website
- Understand and navigate five standard report suites confidently
- Use basic date-range reports to analyse site data
- Learn to define and track custom user goals
- Identify insights for improving digital performance
- Explore everyday uses of Google Analytics tools
Who is this Course For:
- Website owners tracking visitor behaviour and interactions
- Freelancers monitoring traffic and engagement trends
- Small business managers reviewing digital performance
- Bloggers exploring user data to refine content
- Junior marketers handling web performance tools
- Digital product managers exploring basic analytics
- Students learning foundational web metrics and terms
- Admin staff supporting marketing or content departments
Career Path:
- Web Analytics Assistant – £27,000/year
- Digital Marketing Analyst – £32,000/year
- SEO and Data Executive – £29,000/year
- Junior Insights Analyst – £30,000/year
- Traffic Reporting Assistant – £26,000/year
- E-commerce Data Monitor – £31,000/year
