Basics of Floristry

Floristry is part creativity, part botany, and part figuring out what makes people say “wow” when they walk into a room. The Basics of Floristry course takes you through the core principles of flower care, design structure, and floral business know-how—from bouquet to business card.

Learn how florists design arrangements, maintain plant quality, and navigate everything from corsages to fruit baskets. Whether you're designing for events or looking to explore commercial opportunities, this course lays it out neatly—no watering can required.

Learning Outcomes

• Understand key services offered in the floristry industry.
• Learn the basics of flower types and plant selection.
• Explore flower care, hydration, and preservation techniques.
• Study design principles used in floral arrangements.
• Learn how to make bouquets, corsages and basket gardens.
• Understand job opportunities and steps to launch a shop.

Who is This Course For

• Beginners exploring floristry as a creative pursuit.
• Event stylists wanting foundational floral design knowledge.
• Shop assistants moving into florist roles.
• Gardeners expanding into indoor floral arrangements.
• Creatives interested in working with colour and nature.
• Job seekers eyeing roles in floral retail.
• Small business owners in gifting or decoration.
• Hospitality staff managing table or venue arrangements.

Career Path

• Florist – £21,000 average UK salary
• Floral Design Assistant – £19,000 average UK salary
• Flower Shop Manager – £24,000 average UK salary
• Event Floral Coordinator – £25,500 average UK salary
• Visual Display Assistant – £22,000 average UK salary
• Wedding Floral Stylist – £26,000 average UK salary