Basics of Google Analytics

Master the essentials of Google Analytics and start tracking your website traffic effectively. Designed for SEO, marketing, and data enthusiasts.

Overview:Google Analytics is one of the most powerful tools in the digital marketing arsenal, and this course will take you through the essentials from the ground up. You'll learn how to interpret traffic data, measure performance, and make informed decisions—all without needing a tech degree or an IT team. Whether you're managing a blog, business site or working in marketing, this course strips away the jargon and shows you what actually matters.

The course focuses on the core functions of Google Analytics—navigating reports, tracking campaigns, understanding audience behaviour and conversion goals. Expect clear explanations, helpful insights, and a few sharp observations about what people think they know (but really don’t). If you've ever stared at a dashboard thinking, "what now?"—this course is your answer.

Learning Outcomes:

• Understand key metrics in Google Analytics and their meanings.
• Navigate different report types with ease and confidence.
• Set goals and measure website conversion performance accurately.
• Track user journeys and identify traffic sources effectively.
• Use campaign tagging to analyse marketing performance correctly.
• Apply insights to improve content and digital marketing strategies.

Who is this Course For:

• Beginners looking to understand digital traffic measurement tools.
• SEO professionals wanting data to support optimisation efforts.
• Website owners needing better insight into visitor behaviour.
• Marketing assistants tracking the success of online campaigns.
• Small business managers aiming to assess marketing performance.
• Bloggers wanting to learn where readers come from and why.
• E-commerce staff interested in tracking conversion funnels.
• Anyone puzzled by bounce rates and session durations.

Career Path:

• Digital Marketing Analyst – £30,000 to £45,000 annually
• SEO Executive – £25,000 to £40,000 annually
• Web Analytics Specialist – £35,000 to £50,000 annually
• E-commerce Manager – £40,000 to £60,000 annually
• Digital Strategist – £45,000 to £65,000 annually
• Content Marketing Manager – £35,000 to £55,000 annually