Basics of Website Development

Every website tells a story—but the smart ones also serve a purpose. In this Basics of Website Development course, you'll explore the building blocks behind three major website types: sales letter pages, content-driven platforms, and AdSense-optimised sites. Whether you're writing to convert or hosting content to monetise, the approach remains the same—keep it structured and strategic.

This course offers a direct route through foundational web concepts, helping you understand how different site formats function, what they're built to do, and how to align them with online goals. No coding, no clutter—just the essentials to understand website models that actually work.

Learning Outcomes

• Understand key features of sales letter website structures
• Identify traits of successful content-driven online platforms
• Explore methods for integrating AdSense with monetisable content
• Recognise the differences between monetisation and conversion models
• Learn to match content strategy to website function and layout
• Gain clarity on purpose-built sites for niche online objectives

Who is this Course For

• Beginners interested in understanding website structures and purpose
• Bloggers aiming to expand into content monetisation
• Entrepreneurs building websites to promote products or services
• Marketers wanting to grasp AdSense website mechanics
• Writers designing sales pages for digital or physical goods
• Content creators exploring multiple website income strategies
• Freelancers managing web projects without technical development
• Digital enthusiasts interested in website function and layout logic

Career Path

• Web Content Assistant – £26,000/year
• Digital Advertising Associate – £28,500/year
• Website Sales Copywriter – £32,000/year
• Junior Website Manager – £30,000/year
• Online Marketing Coordinator – £29,500/year
• Content Monetisation Analyst – £31,000/year