A seminar to consider the key learning of the Black Country in Motion programme as well as the findings from Sport England’s evaluation of the Get Healthy Get into Sport programmes; including Black Country In Motion and Dudley Mind and in doing so consider how elements can be sustained.
This programme was developed as an intervention that specifically targeted to develop an alternative approach to engaging inactive people, in some of the most deprived areas of the Black Country, to do sport and physical activity. The Black Country in Motion programme took an asset based, person centred approach to getting inactive people into sport and was designed to grow the opportunities for both formal and informal sport by engaging and training community members, clubs and organisations to deliver and sustain inactive people into sport. Using data and insight the programme identified 8 target zones across the Black Country; these zones were recognised as areas with the largest health inequalities and lowest levels of sports participation existed.
The programme sought to gather insight and intelligence via data gathered and a PHD produced by the university. This was then to be used to guide and shape future investment in to sport and physical activity. A PHD along with three journal papers was to be produced to provide real intelligence on local delivery and to understand what an intervention that was different to “business as usual” should look like
With this in mind, we would like to invite you and your colleagues to attend as Black Country In Motion stakeholders.
The event will include representatives from Sport England, the University of Wolverhampton, delivery partners, community groups, volunteers and participants to allow partners to understand the impact and what has worked well going forwards.
Parking for the event will be free on the stadium carpark and a print at home ticket will be sent out before the day. Alternatively, a parking permit can be picked up from the Wolves reception on the day.