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Be a Conversation starter: Engaging with the media for academics
Wed 18 January 2017, 12:00 – 13:45 GMT
For Aston University staff only
Aston has a lot to say – be it based on the world-class research we produce, or the diverse array of expertise and experiences our academics hold. The university has recently expanded its press office in an effort make our research even more famous, and to increase the number of academics regularly appearing in print, online, and broadcast media.
You may already have some experience communicating with journalists and want to increase your media presence, or you may have no experience at all and are looking for an introduction. Jo Nussbaum, senior consultant, Linstock Communications who support Aston’s PR team, will be discussing what the general benefits are for academics, methods of getting noticed by journalists, and other tips on engaging with the media.
A key tool in promoting our research is The Conversation - an independent source of news and views, sourced from the academic and research community and delivered direct to the public and regularly republished by the UK and the world’s leading media organisations. The press and PR team is encouraging all academics to consider how they can contribute to The Conversation – and this talk aims to give an introduction to how it works, what the benefits are, and what support is available.
Jo Adetunji, deputy editor at The Conversation, will be delivering this section of the talk and offering 15 minute one-to-one sessions with anyone who wants to discuss story ideas, writing tips, or anything else to do with The Conversation.
12 noon to 12.25pm
12.25 to 12.40pm
Dr James Brown, media champion for the School of Life & Health Sciences: Welcome and introduction: why bother to engage with the media?
12.40 to 1pm
Jo Nussbaum, senior consultant – Linstock Communications: How to be a media star
Jo Adetunji, deputy editor – The Conversation UK: What is The Conversation?
Q&A with Jo Nussbaum and Jo Adetunji
If you have any queries contact Susi Turner, press officer for LHS and AMS on ext. 4978 or email firstname.lastname@example.org
Jo Adetunji, deputy editor, The Conversation UK
Before joining The Conversation UK, Jo worked as a reporter and editor at the Guardian, covering stories from UK knife crime to the Arab Spring. She previously edited the Guardian's health and social care networks and has also written for The Times, The Independent and Telegraph newspapers.
Jo Nussbaum, senior consultant, Linstock Communications
Jo has worked with a diverse range of organisations including those in the education sector. Whether encouraging people to travel more sustainably or highlighting the latest academic thinking on policies to support the ageing workforce, her work makes people think about issues in a new way. She works with clients to develop strategic approaches to help achieve the organisation’s wider objectives and implements them creatively to ensure the right messages get to the right audiences at the right time.