Cheryl Crichton from Solid Sources will speak about why it’s a good idea to think mobile first when planning your marketing.
This session is for businesses who aren’t sure how the mobile and digital world impacts on marketing planning but want to step up their thinking. Together we will explore the pros and cos of putting digital first and scrutinise where you might be leaking profit, and customers by not thinking mobile. We’ll also look at how to prioritise digital projects over more traditional activity and learn how to assess what’s going well and what isn’t. We’ll even take an express look at how you can create a prioritised action plan to tackle your digital marketing.
This is a practical brainstorming session, but you will leave with a better idea of why you must ‘think small’ in terms of putting digital and mobile first.
About Cheryl Crichton:
Cheryl is a Bristol-based marketing consultant and helps growing businesses stop wasting money on marketing. With extensive experience in design, advertising and marketing, Cheryl is always looking forward to her next challenge. She has a background in blue chip corporate design and brand communications, but now focuses on marketing consultancy and delivery for SMEs. Her clients comment that she is a clear thinker with the ability to look at the bigger picture without losing touch with day to day tasks