Be The Boss - Learn, Share & Network: Publicise your Business for Free!

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Location

University of Derby, One Friar Gate Campus,

Agard Street

Derby

DE1 1DZ

United Kingdom

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Event description
For most micro and small business owners and freelancers, identifying a newsworthy angle before pitching to media, is the most challenging

About this Event

How do you Raise your Business / Freelancing Profile for FREE?

N.B. This event is for University of Derby current Students and Be The Boss participants (past and present Only).

For most micro and small business owners and freelancers, identifying a newsworthy angle before pitching to media, is the most challenging step in raising your profile and securing media coverage. It’s not enough to tell a journalist about your business, you need to communicate what makes your business worthy of FREE promotion, i.e. what is your hook?

Thankfully, to help you answer those questions, we are pleased that award-winning Public Relations (PR) Consultant, Mary Murtagh will be our key guest speaker at this Be The Boss 'Learn, Share and Network' event.

Mary has over 15 years’ experience working in newsrooms across the UK and US, and is now running her own successful business – Mary Murtagh Media (www.marymurtaghmedia.co.uk).

Mary will share with you insights from supporting many micro and small business owners to raise the profile of their business, through millions of pounds worth of FREE publicity.

We are also pleased that Tyra Tucker of Culture Scoop (a Be The Boss Business) will share how, in less than a year, she has secured lots of FREE publicity and support (worth £1,000s) for her website about world culture.

You will have also the opportunity to ask Mary and Tyra questions in the following Q&A.

Refreshments will follow the Q&A, this is your opportunity to network and share with other students and Be The Boss businesses.

Finally, there will be a 'five minute pitch' available to anyone who wants to pitch / present their business to attendees.

We hope you will leave with some understanding of how to make your business appeal to media, secure the media coverage which will raise your profile and make new contacts.

N.B. This event is for University of Derby current Students and Be The Boss participants (past and present Only).

Agenda

17.30 Doors open

18.00 Welcome (inc. housekeeping) and intros

18.05 Keynote guest speaker Mary Murtagh (www.marymurtaghmedia.co.uk): Award winning journalist Mary has spent 15 years as a reporter on the UK’s biggest regional papers. She knows what makes the media tick and how to attract their attention. Mary can teach you how to raise your profile to attract potential new customers by securing free publicity in print and social media, radio, television and online (includes short activity).

18.35 Be The Boss business Tyra Tucker of Culture Scoop – sharing her experience of getting free publicity and business support

18.50 Q&A with Mary and Tyra

19.00 ‘5 min pitch’ opportunity for anyone to present their business idea (max 3) using tips learned

19.15 Refreshment break and networking

19.45 Thanks and close.

Date and Time

Location

University of Derby, One Friar Gate Campus,

Agard Street

Derby

DE1 1DZ

United Kingdom

View Map

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