If your digital marketing performance data isn’t providing you with actionable insights, it’s become a meaningless exercise. Your directors are asking for the numbers, but their eyes glaze over when you talk about conversion rates.

In this session, we’ll show you how to isolate and use the right analytics information that will impact your commercial performance. And we’ll get you started with a marketing action plan that will keep your eyes firmly on the prize.

You’ll learn how to:

• Distinguish between useful versus pointless KPIs
• Let macro and micro KPIs build your digital strategy
• Incorporate the right business data in your analytics plan
• Select and use analytics tools beyond Google Analytics
• Curate actionable insights to inform your plan
• Build a marketing action plan for your business

This workshop is suited to sales & marketing managers working in e-commerce and lead generation businesses. It’s intended to cut through the data mire, pinpoint the information that’s important, and put a plan together on how to use it for growth.

Booking your free place

The workshop venue is a conference facility at WeWork on Quay Street. Our session format is informal, interactive and we encourage attendees to participate with their own challenges.

Refreshments will be served from 9:00am for a 9:15am start on Thursday 25 July. The interactive module concludes at 11:00am, with informal networking and Q&A afterwards.

The workshop is free to professionals. Please use your company email address to register. This is the first of a workshop double bill we’re holding on the same day at WeWork. You can also book a place on Conversion Sprint: UX Testing and CRO For Performance.

About your hosts

This Decoding Digital workshop is devised and presented by Sean Dwyer (Door4’s Operations Director) and Michael Brennan (Senior Account Manager), both of whom are steeped in analytics experience.

What others say about Decoding Digital

“Well presented and informative. Used examples from work carried out by Door4 and others well to demonstrate points”

“Brilliant information delivered in an understandable way. The examples that you had to show us really made me think about my own website and how I can apply the knowledge you shared”

“Friendly, open and welcoming staff. Some great examples used in the actual presentation”

“Really nice atmosphere so was easy to ask questions. They were very knowledgeable and gave the right amount of info so we weren't overloaded but came away with a good understanding. 5*s all round”

“Useful, real world, practical tips and ideas shared”