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Becoming an expert and developing a personal brand: An evening class with C...
Tue, February 20, 2018, 6:30 PM – 9:30 PM GMT
Advice on how to build your profile, create a social media strategy and boost your career from award-winning blogger Charly Lester
If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this unique class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.
Charly is an award-winning blogger and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding. Plus, you’ll take part in practical activities to help you create a personal action plan, and develop concrete steps to progress your own career.
How to build expertise in your chosen field
Creating a personal brand through social media, blogs and other platforms
Enhancing your profile through publications and media appearances, including TV and radio
Self-promotion on the digital age
Carrying out industry research
Networking – expert advice on how to develop contacts and share resources
Developing a clear social media strategy that’s right for you
Practical activities where you’ll define your own personal action plan and decide upon your next steps
Plenty of time for Q&A and discussion
More about your teacher
Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Charly is a judge at this year’s UK Blog Awards, and was an expert advisor for Lord Sugar in the final of The Apprentice. Find Charly on Twitter here.