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Becoming an expert and developing a personal brand: An evening class with Charly Lester

Guardian Masterclasses

Tuesday, February 20, 2018 from 6:30 PM to 9:30 PM (GMT)

Becoming an expert and developing a personal brand: An...

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Ticket Type Sales End Price * Fee Quantity
Becoming an expert and developing a personal brand: An evening class with Charly Lester Feb 20, 2018 £99.00 £4.46
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Event Details

Advice on how to build your profile, create a social media strategy and boost your career from award-winning entrepreneur Charly Lester.

If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this practical class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.

Charly is an award-winning entrepreneur, dating industry expert and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding.

You’ll take part in practical activities such as creating a personal action plan and leave with concrete steps to progress your own career.

Content

  • How to build expertise in your chosen field

  • Creating a personal brand through social media, blogs and other platforms

  • Enhancing your profile through publications and media appearances, including TV and radio

  • Self-promotion in the digital age

  • Carrying out industry research

  • Networking: expert advice on how to develop contacts and share resources

  • Developing a clear social media strategy that’s right for you

  • Define your personal action plan and decide on your next steps

  • Q&A and discussion

Tutor profile

Charly Lester is an award-winning entrepreneur and dating industry expert. The founder of the UK, US and European Dating Awards, and dating app SPEX, Charly recently launched A League of Her Own, a resource to encourage more women to set up their own businesses. Charly has written for national newspapers, is a regular guest on BBC Radio 4 and was an expert adviser to Lord Sugar in the final of The Apprentice. Find Charly on Twitter here.

Full course and returns information on the Masterclasses website

Have questions about Becoming an expert and developing a personal brand: An evening class with Charly Lester? Contact Guardian Masterclasses

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When & Where


The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Tuesday, February 20, 2018 from 6:30 PM to 9:30 PM (GMT)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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Becoming an expert and developing a personal brand: An evening class with Charly Lester
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