Advice on how to build your profile, create a social media strategy and boost your career from award-winning entrepreneur Charly Lester.

If you have an area of expertise, building a strong profile can help you to get more work and recognition. Whether you want to boost your career, publish a book or get media exposure, this practical class with Charly Lester offers expert advice on how to develop your expertise and create a distinctive personal brand.

Charly is an award-winning entrepreneur, dating industry expert and a regular guest on BBC Radio 4. During the class, she’ll share some of the secrets of her success, while offering guidance on everything from social media strategy to self-branding.

You’ll take part in practical activities such as creating a personal action plan and leave with concrete steps to progress your own career.

Content

How to build expertise in your chosen field
Creating a personal brand through social media, blogs and other platforms
Enhancing your profile through publications and media appearances, including TV and radio
Self-promotion in the digital age
Carrying out industry research
Networking: expert advice on how to develop contacts and share resources
Developing a clear social media strategy that’s right for you
Define your personal action plan and decide on your next steps
Q&A and discussion

Tutor profile

Charly Lester is an award-winning entrepreneur and dating industry expert. The founder of the UK, US and European Dating Awards, and dating app SPEX, Charly recently launched A League of Her Own, a resource to encourage more women to set up their own businesses. Charly has written for national newspapers, is a regular guest on BBC Radio 4 and was an expert adviser to Lord Sugar in the final of The Apprentice. Find Charly on Twitter here.

All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.

Full course and returns information on the Masterclasses website

Becoming an expert and developing a personal brand: An evening class with Charly Lester