Becoming an expert and developing a personal brand with Charly Lester

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Event description
Discover how to build your profile, create an actionable social media strategy, and boost your career for 2021 success and beyond

About this event

As someone with an area of expertise, which may or may not have been impacted by the unpredictability of the last year, you might be wondering how you can turn your experiences into something positive and actionable for the year ahead. Whether you want to boost your career, publish a book, or get media exposure, building a strong profile undoubtedly will help you to garner the recognition you deserve.

In this practical online masterclass with Charly Lester, you will learn how to develop your expertise and create a brand that feels authentic, distinctive - and yours. During the workshop, she will share some of the secrets of her success as an award-winning entrepreneur, dating industry expert and regular guest on BBC Radio 4, giving you the opportunity to tap into what makes a strong personal brand and how to build and maintain your own.

Course Content

  • How to build expertise in your chosen field
  • Creating a personal brand through social media, blogs and other platforms
  • Enhancing your profile through publications and media appearances, including TV and radio
  • Self-promotion in the digital age
  • Carrying out industry research
  • Networking: expert advice on how to develop contacts and share resources
  • Developing a clear social media strategy that’s right for you
  • Define your personal action plan and decide on your next steps
  • Q&A and discussion

Tutor Profile

Charly Lester is the cofounder of Lumen, a new dating app for over 50s. She recently received a £3.5m investment from the owner of Bumble, and her previous companies include the international annual Dating Awards; and A League of Her Own, an organisation designed to encourage female entrepreneurship.

You will be sent a link to the webinar 2hrs before the start time of 6.30pm (GMT).

Course Details

  • Date: Wednesday 23 March 2022
  • Time: 6.30pm-9pm (BST)

6.30pm GMT | 7.30pm CET | 10.30am PT | 1.30pm ET

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar two hrs before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website


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Welcome to Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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