Becoming THE Expert: The Content Marketing Boot Camp (Inverness)
- Does your corporate blog lack personality?
- Could your email marketing campaigns pack more punch?
- Is your social media activity running low on ideas?
Content marketing can help your organisation drive new leads, win new business and ultimately increase profits. But many small business owners find it difficult to create compelling content to fuel their content marketing strategy, citing lack of time, lack of ideas or simply the lack of ability.
The Content Marketing Boot Camp helps small and medium-sized business owners and marketers find their voice and position themselves as Thought Leaders within their own field of expertise.
This one-day course will explain in plain English how business owners and marketers can:
- Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
- Improve their rankings on the major search engines
- Generate leads, maintain relationships and sell more via email
- Win local, national and global media coverage with well-placed PR Campaigns
- Engage their prospects with social media
- Reduce their reliance on traditional (high cost) paid advertising techniques
- Shorten the sales cycle and reduce the need for cold calling techniques
- Connect all the dots to build a cohesive content marketing strategy
Hosted by John W. Hayes, author of the best-selling content marketing book: Becoming THE Expert: Enhancing Your Business through Thought Leadership Marketing and the recently published: A Crash Course in Email Marketing for Small and Medium-sized Businesses.
What people are saying about Becoming THE Expert:
"This is a powerful book if used to its full potential, and is something that should be on the Kindle or iPad of all entrepreneurs. Use these techniques and there is a good chance that you will benefit from them." - Startup Business Book Reviews
"This book is brilliant in that it cuts though all the hype and rubbish written about marketing. It contains solid, sensible advice with real world resources that will help you with your marketing. It has completely changed my Social Media strategy and replaced it with a Thought Leader strategy." - Iain Clark, Video Marketing Expert
"I cannot recommend this book highly enough. John has practiced what he preaches and likewise is The Expert in his field of marketing and it is a credit to him that he is sharing what he knows in this book." - Dave Furness, eCommerce Consultant
What people are saying about A Crash Course in Email Marketing:
"My copy has post-it notes on the key pages and notes down the margins. An enjoyable read with practical advice, that really did help." - Matthew Ogbourne, Last Drop of Ink
"I was absolutely delighted with this book. The author cuts through the theory and explains in layman's terms how to use email as an effective marketing tool." - Mark Webb, e-Factor
Tickets are non-refundable but may be transfered.
When & Where
John W. Hayes
John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness.
Working alongside some of the biggest names in ecommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow.
John is the author of four books, is a regular speaker at events throughout the UK, Europe and the US, is a prolific blogger across numerous sites and is widely recognised as an influential Thought Leader in the SME online marketing arena.