Google Ads can help your charity appear right when someone is searching for support, to donate, or get involved. But understanding how to run campaigns that perform well, especially when using the Google Ad Grant, can feel complex.
🎯 This beginner-level training from Platypus Digital is designed to give you the confidence and clarity you need to start running successful Google Ads campaigns or to work more effectively with teams and agencies that do.
In just three hours, we’ll walk you through how Google Ads works, how to research the right keywords, write ad copy that gets clicks, set realistic budgets, and understand what’s actually working through search term reports.
✅ By the end of this session, you should be able to:
- Understand the differences and benefits between Google Ad Grants and paid accounts
- Identify key restrictions on Ad Grants and how to work around them
- Plan campaigns and choose clear objectives
- Research and select relevant keywords for your charity
- Write effective, engaging ad copy
- Choose bidding strategies that support your goals
- Spot and solve common post-launch issues
👥 Who should attend:
- Fundraising, communications, or marketing staff who are new to Google Ads
- Digital teams looking for an introduction to paid search
- Charity professionals working with agencies or freelancers on Google Ads
- Anyone who wants to better understand search advertising for the charity sector
This is a beginner-level training. There are no hands-on build exercises, but we’ll include simple interactive elements throughout.
📣 Interested in more than just Google Ads? This session is part of our Fundamentals of Digital training bundle covering Meta Ads, SEO, and Google Ads for beginners. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/fundamentals-of-digital-seo-google-ads-meta-ads-training-for-charities-tickets-1556728249099?aff=oddtdtcreator
