Beginner + Intermediate Google Ads Training Bundle

This two-part training bundle takes you from the fundamentals of Google Ads and Ad Grants through to deeper optimisation, smarter bidding, auditing, keyword refinement and performance monitoring.

🎯 Across both sessions, you’ll learn how to create campaigns that work for your charity, how to make sense of data, and how to optimise confidently - without wasting budget or missing opportunities.

Designed for charities using both Google Ads and the Google Ad Grant.

🗓️ Training dates

• Beginner Google Ads for Charities – Thursday 12th February, 10am-1pm
• Intermediate Google Ads for Charities – Thursday 26th March, 10am-1pm

Beginner: Google Ads

✅ You’ll learn how to:

• Understand Google Ads and Ad Grants accounts
• Work with the key restrictions and best practices of the Grant
• Research keywords and plan campaigns
• Write ad copy that attracts clicks
• Pick bidding strategies
• Interpret search terms and troubleshoot common issues

Intermediate: Google Ads

✅ You’ll go deeper into:

• Auditing accounts and analysing past data
• Spotting optimisation opportunities in settings and structure
• Choosing advanced bidding strategies
• Advanced keyword grouping and search term analysis
• Refining audiences and scheduling
• Conducting ad testing
• Streamlining campaign management
• Producing meaningful reports
• Connecting Google Ads to Google Analytics
• Troubleshooting post-launch issues

👥 Who this bundle is for:

Perfect for charity staff in digital, comms, marketing or fundraising who are:

• New to Google Ads but want to progress quickly
• Have run basic campaigns, but want deeper confidence
• Manage or oversee Ad Grants accounts
• Work with agencies and want stronger understanding
• Need practical, real-world optimisation skills

⭐ What attendees say

“I liked the interactivity of the course - it was very engaging and well thought out. The slides were helpful and visual - I came away with a lot!”

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.