Beginner + Intermediate Meta Ads Training Bundle

Whether you’re completely new to Meta Ads or already running basic campaigns, this two-part bundle helps you build confidence quickly, then progress into deeper optimisation and advanced audience tactics.

🎯 Across the Beginner and Intermediate sessions, you’ll learn how Meta Ads work, how to build campaigns that support your charity’s goals, and how to take performance further with data-driven structuring, audience layering, testing and optimisation.

This bundle is ideal for charities wanting a complete learning pathway - from foundations to more advanced techniques.

🗓️ Training dates

• Beginner Meta Ads for Charities – Wednesday 28th January, 1:30pm-4:30pm
• Intermediate Meta Ads for Charities – Wednesday 11th March, 1:30-4:30pm

Beginner: Meta Ads

✅ You’ll learn how to:

• Structure campaigns and choose objectives
• Select formats and placements
• Build audiences and set budgets
• Write effective ad creative
• Understand delivery, KPIs and basic optimisation
• Monitor performance and avoid common pitfalls

Intermediate: Meta Ads

✅ You’ll go deeper into:

• How ads are selected and how to win placements
• Audience layering, nesting, exclusions and overlap reduction
• Campaign structures for testing and learning
• Static vs dynamic creative strategy
• The learning phase and how it affects budget and performance
• Diagnosing performance changes using health metrics
• How the Meta pixel feeds optimisation

👥 Who this bundle is for:

Perfect for charity staff in digital, comms, marketing or fundraising who are:

• New to Meta Ads but want to progress quickly
• Currently supporting basic campaigns, but want more confidence
• Working with agencies and want stronger oversight
• Responsible for planning, reporting or optimising paid social activity
• Looking for a structured pathway to intermediate-level skills

⭐ What attendees say

“I liked the interactivity of the course - it was very engaging and well thought out. The slides were helpful and visual - I came away with a lot!”

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.