Beginner Meta Ads Training for Charities by Platypus | January 2026

Meta ads are one of the most powerful ways for charities to reach new audiences. But planning campaigns that actually work and understanding how they work can feel overwhelming, especially if you're new to the platform.

🎯 This beginner-level training from Platypus Digital is designed to give you the confidence and clarity you need to start running successful Meta campaigns or to work effectively with teams and agencies who do.

In just three hours, we’ll cover how Meta ads work, how to plan effective campaigns, how to choose the right formats and objectives, and how to think through audiences, budgets and KPIs.

✅ By the end of this session, you should be able to:

• Decide if Meta is the right channel for your campaign
• Understand how your ads might look across different placements and platforms
• Understand what visual format of ads to choose for what you’re hoping to achieve
• Know the different types of audiences available on Meta
• Understand how your campaign objectives align with Meta’s standard objectives and pick the right one for your campaign
• Understand what KPIs apply to your campaign performance and why these are important to track and adjust for
• Use rules of thumb to decide how much media spend to set aside for your campaigns
• Understand the pixel and how this is used to measure campaign performance

👥 Who should attend:

• Campaign and comms officers who want to feel more confident briefing or supporting Meta ads
• Digital teams new to Meta ads who want a clear, practical foundation
• Charity professionals working with agencies or freelancers on Meta campaigns
• Anyone who wants to understand Meta ads better without diving into the technical setup

This is a beginner-level training. There are no hands-on build exercises, but we’ll include simple interactive elements throughout.

⭐ What attendees say

“I liked the interactivity of the course - it was very engaging and well thought out. The slides were helpful and visual - I came away with a lot!”

✨ Looking for something more advanced?
If you already have some experience with Meta Ads or want to go deeper into ad set-up, tracking, budgeting and monitoring, we’re also running an intermediate-level Meta Ads training. If this beginner session feels too basic, the intermediate course might be a better fit. You can find it here: https://www.eventbrite.co.uk/e/1977704615744?aff=oddtdtcreator

💡 Save with the Meta Ads training bundle!

If you want to attend both sessions, we offer a discounted Beginner + Intermediate bundle, perfect if you’re looking to build confidence quickly and progress to more advanced skills. Get the bundle here: https://www.eventbrite.co.uk/e/1977711225514?aff=oddtdtcreator

📣Interested in more than just Meta Ads?

This session is part of our Fundamentals of Digital training bundle covering Meta Ads, SEO, and Google Ads for beginners. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/1977707454234?aff=oddtdtcreator

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.