Beginner SEO Training for Charities by Platypus | June 2026

How can your charity make sure people actually find your website? From service users to supporters, if they can’t see you in search results, they won’t reach you.

🎯 This beginner-level SEO training from Platypus Digital gives you the foundations you need to understand how search engines work and what you can do to get your content in front of the right audiences.

It’s designed to simplify SEO for charities, without diving into complex technical setups, and help everyone on your team create content and manage websites that are discoverable and effective.

✅ By the end of this session, you should be able to:

• Understand how search engines crawl and index content
• Recognise the different types of search results and how they appear
• Explore how keywords, search volume, and intent influence visibility
• Connect your site’s goals with a clear website funnel
• Understand the three pillars of SEO: technical setup, content, and links
• Structure and write content with SEO in mind, including titles, headings and meta descriptions
• Evaluate content quality and how it supports your charity’s visibility

👥 Who should attend:

• Charity staff working on content, websites, or digital marketing
• Teams new to SEO who want a jargon-free, practical introduction
• Professionals working with agencies or freelancers on SEO projects
• Anyone looking to make sure their charity’s site performs better in search engines

This is a beginner-level session. There are no hands-on exercises, but we’ll include useful examples, interactive discussions, and takeaways you can apply straight away.

✨ Looking for something more advanced?
If you already have some experience with SEO or want to go deeper into crawling & indexing, backlinks and keyword research, we’re also running an intermediate-level SEO training. If this beginner session feels too basic, the intermediate course might be a better fit. You can find it here: https://www.eventbrite.co.uk/e/1977706480321?aff=oddtdtcreator

💡 Save with the SEO training bundle!

If you want to attend both sessions, we offer a discounted Beginner + Intermediate bundle, perfect if you’re looking to build confidence quickly and progress to more advanced skills.

📣Interested in more than just SEO?

This session is part of our Fundamentals of Digital training bundle covering Meta Ads, SEO, and Google Ads for beginners. Buy all three sessions together at a discounted rate.

👥 Group bookings
Planning to send a team? If you’d like to register more than six people, we can offer a group booking discount. Please contact us before booking so we can arrange the best pricing for your group.