A foolproof introduction to online marketing, taught by Edwina Mullins from social media consultancy SocialB
Whether you run your own business, or want to use social media as part of your job, this course will demystify the three main social platforms: Twitter, Facebook and LinkedIn. Suitable for complete beginners, the class explains how to set up accounts, build a community and promote your business.
Over the course of the day, you’ll also discover how to design a social media strategy for your brand. Plus, you’ll learn how to measure the impact of all those shares, likes and re-tweets. Book your place now – and learn how to master social media and grow your brand’s online presence.
- Why is social media so important for businesses?
- How to set up accounts and create compelling content
- Audience targeting and behaviours
- How to integrate social media into your current marketing plan
- Developing a successful social media strategy for your business
- Measuring the effectiveness of your content
- Reputation management – how to deal with negative comments
- An overview of the most valuable social media tools available for businesses
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Edwina Mullins is a Social Media Trainer for SocialB, and a digital marketing professional. Edwina has worked with Global brands such as Syngenta, Shell and Thomson Reuters. She has been involved in digital training programmes for the past 6 years. Edwina has worked across a variety of sectors on behalf of SocialB, including Agriculture, Hospitality & Not-For-Profit.
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