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Behaviour Change and AI: Panacea or Plain Creepy?

23red

Thursday, 1 February 2018 from 17:00 to 19:00 (GMT)

Behaviour Change and AI: Panacea or Plain Creepy?

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General Admission 14 Feb 2018 Free  

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Event Details

Behaviour change interventions are designed to work around built in biases and human fallacies. But people are
adept at avoiding change and sustained changes are hard to achieve.
Is AI the panacea that means we can now create behaviour change interventions that adapt instantly to keep participants on track easier than before?
Conversely, can behaviour change help to develop AI that works with our predictably irrational human minds, not a logical computerised mind?
What does it all mean for Marketers and how far away is the future?

Our panel includes:
Jeremy Waite
Global Leader of CMO Programs for IBM and an Evangelist for IBM Watson Customer Engagement

More information and speakers to be confirmed soon


Do you have questions about Behaviour Change and AI: Panacea or Plain Creepy?? Contact 23red

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When & Where


23red
20 Northdown Street
N1 9BG London
United Kingdom

Thursday, 1 February 2018 from 17:00 to 19:00 (GMT)


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Organiser

23red

We're a creative agency dedicated to creating work that has a positive impact on people’s everyday lives.
By using cutting-edge insight, planning and creative, we help brands and causes to shift the behaviour of their audiences.
We work across a variety of sectors including Health, Utilities, Transport and Retail, amongst others.

For more information please visit: https://www.23red.com/

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Behaviour Change and AI: Panacea or Plain Creepy?
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