Would you like to deliver more sustainable events but think your audiences won’t comply with your initiatives?

As an event manager do you get frustrated that your attendees contaminate your recycling bins, complain if there is not enough meat to eat or choose to drive to your events and won’t carbon offset their travel?

Do you feel powerless to change their behaviours?

Have you tried environmental messaging but found it does not engage people?

It can be disheartening when you have invested money and time in ‘doing the right thing’ but feeling like no-one else cares.

Applying Behaviour Change principles could help you:

• Understand your audience’s behaviours and defaults at events
• Discover why they don’t see or read your messaging
• Identify the right moment to communicate with them
• Driving their behaviour to the sustainable choice without even needing to tell them
• Communicating in ways that engage them without needing to mention the environment

Join Sustainability and Behaviour Change Consultant, Livvy Drake for this 1.15 hour online workshop, where she will show you how behaviour change principles can transform your marketing.

Livvy has worked on and developed environmental behaviour change campaigns for the award-winning:

• Shambala Festival - addressing waste, recycling and left tent challenges

• City to Sea - Single-use plastic reduction campaigns including Refill, Plastic-free Periods

As well as providing event and behaviour change consultancy to George P Johnson, Google Next and Cisco Live 2020.

As part of this series of events, you can then delve into further workshops that provide you with the practical tools to truly understand your audience's behaviours; when and why they occur and how to develop initiatives to change them.

Join these two further workshops for just £10 each when you buy in advance:

Understanding your Audiences Behaviour. How can you change behaviour if you haven't walked in your audiences’ shoes?

During this workshop, we will use practical tools used by designers and behavioural psychologists to get into the day-to-day lives of the people you want to engage and identify opportunities for interventions and communications

Developing a Behaviour Change Initiative. Simple steps to plan an environmental behaviour campaign that creates change without the need to guilt-trip people

If you can’t attend any sessions live you can watch the replays. Sign up now for these discounted rates.

• Understanding your Audiences Behaviour - 3rd December @ 5-6:30 pm (UTC+1)
• Developing a Behaviour Change Initiative - 10th December @ 5-6:30 pm (UTC+1)

The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.

Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.

She has worked on waste reduction projects for events and festivals, award-winning plastic reduction initiatives as well as providing training and support to reuse schemes and engagement initiatives.

These training modules on behaviour change package up some of the key principles Livvy finds are applicable to behaviours on a day-to-day basis and can easily be adopted and understood to deliver change outside of the ‘eco echo chamber’.

10% of the revenue generated from this workshop series will be donated to the Amazon Emergency Fund - Supporting Amazon Forest Guardians.

Donations will go directly to indigenous and forest communities and organizations facing COVID-19 in the Amazon Rainforest.

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