£12 – £64.20
Behaviour Change Principles for Environmental & Climate Changemakers

Behaviour Change Principles for Environmental & Climate Changemakers

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£12 – £64.20

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Event description
Environment & climate campaigners, sustainability professionals and waste warriors engage people outside the eco echo-chamber

About this event

2 timeslots available.

Choose when buying your ticket(s) for 12:30-2pm or 5-6:30 pm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Recordings and slides available if you can't join live

About you

In your personal or professional life are you focused on:

  • Environmental issues
  • The 3 P’s of sustainability
  • Waste reduction
  • Carbon reduction and the climate crisis

As an environmental advocate, you're passionate about your cause, and you know that you need other people to buy-in, share your passion and take action!

But inspiring that kind of change can be hard...

If you overwhelm people with stats, facts and consequences, they bury their head in the sand - because the truth can be scary.

And trying to get your message out past the echo-chamber is essential - but non-environmentalists don't seem to care, and it can be hard to reach them.

Understanding Behaviour Change principles can help you:

  • Inspire others to take action
  • Communicate your message with confidence
  • Reach people outside your echo chamber
  • Create and run inspiring campaigns that lead to meaningful, widespread change

Join Sustainability and Behaviour Change Consultant, Livvy Drake for this 1.5 hour online workshop, where she will show you how behaviour change principles can transform your campaigns.

Livvy has studied behaviour change at the University of West of England and has a successful track record of applying these principles to award-winning campaigns, including:

  • Shambala Festival - addressing waste, recycling and left tent challenges
  • City to Sea - Single-use plastic reduction campaigns including Refill, Plastic-free Periods
  • As well as providing training for Devon Council Reuse Team and the Bristol Reuse Network.

*Accessible pricing*

To make these sessions accessible there is tiered pricing with suggestions for different types of organisations and individuals. Thank you for paying the price point you can afford. This will support the scholarship places and the charity that is receiving 10% of the proceeds.

Testimonials from past participants:

"Aha moments: the importance of positive messages and encouraging right behaviours by reducing friction.” - Greg Cooper, Front of Mind Coaching

"I liked the presentation of the theories backed up with concrete examples relevant to sustainability. With so much content, I’ll definitely be going back through the slides to answer the questions you asked." - Heather Davies, Communications Consultant

"I think it’s been really interesting to get the reminder that other people won’t be persuaded by thinking ‘I need to do this for the planet’ and to relate it to their benefits." - Kathryn Cook, Change Communications Manager, LSBU

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There is a scholarship programme available for campaigners from marginalised and underrepresented communities. Please email through the contact box to get a free place.

Behaviour Change Principles for Environmental & Climate Changemakers image

As part of this series of events, you can then delve into further workshops that provide you with the practical tools to truly understand your audience's behaviours; when and why they occur and how to develop initiatives to change them.

Join these two further workshops for just £15 each when you buy in advance:

Understanding your Audiences Behaviour - How can you change behaviour if you haven't walked in your audiences’ shoes?

During this workshop, we will use practical tools used by designers and behavioural psychologists to get into the day-to-day lives of the people you want to engage and identify opportunities for interventions and communications

Developing a Behaviour Change Initiative - Simple steps to plan an environmental behaviour campaign that creates change without the need to guilt-trip people.

If you can’t attend any sessions live you can watch the replays. Sign up now for these discounted rates by choosing an add-on with your ticket.

Understanding your Audiences Behaviour - 9th June @ 12.30-2pm & 5-6:30pm (BST)

Developing a Behaviour Change Initiative - 16th June @ 12.30-2pm & 5-6:30pm (BST)

Behaviour Change Principles for Environmental & Climate Changemakers image

About the trainer

The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.

Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.

She has worked on waste reduction projects for events and festivals, award-winning plastic reduction initiatives as well as providing training and support to reuse schemes and engagement initiatives.

These training modules on behaviour change package up some of the key principles Livvy finds are applicable to behaviours on a day-to-day basis and can easily be adopted and understood to deliver change outside of the ‘eco echo chamber’.

Behaviour Change Principles for Environmental & Climate Changemakers image

The workshop will donate 10% to KEAN

Kenya Environmental Action Network (KEAN) have set a target to have at least one School Garden in each county. KEAN identified that schools have unused lands and are discouraging of farming and gardening, although it is the backbone of the country, and could be done more sustainably. The objective is to help train learners on the importance of conservation, ways of restoring nature and the art of gardening as well as improving soil. So far KEAN have set up gardens in 4 counties, and they have a target of 47 counties in total.

Through their approach, the projects will create livelihood opportunities for schools and families, while contributing to conservation and the inclusion of different community groups, including schools of Disability and also Children's Homes. It will further promote resource efficiency by introducing students and pupils to organic ways of making pesticides, using organic matter like grass, leaves, kitchen waste and other materials to set up compost manure systems, and further making them restoration stewards through the tree growing and nursery establishment activities.

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