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Behavioural Nudge or Technological Fudge?

Dept of Computer Science

Wednesday, October 3, 2012 at 4:30 PM (BST)

Behavioural Nudge or Technological Fudge?

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Distinguished Lecture & Reception Ended Free  

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Behavioural Nudge or Technological Fudge?

A Distinguished Lecture by Yvonne Rogers,

Professor of Interaction Design and director of UCLIC at UCL.


Wednesday 3 October, 4.30pm

Roberts G06 Lecture Theatre

Introduced by Professor John Shawe-Taylor, Head of Computer Science at UCL


A Drinks Reception will follow in Computer Science Common Room, 5.10 Malet Place Eng Bldg



We all have a pet behaviour we would like to change, such as eating better, exercising more, or reducing our energy consumption. Many of us would also like to manage our time more effectively, by spending less time randomly Googling, sofa slouching or looking out the window. How can we design new technologies to help people change their behaviour? Nudging methods, derived from behavioural economics and social psychology, have become increasingly popular. But how effective are they and can technology be designed to exploit them? In this talk, I will describe our investigations into how decision environments can be restructured in innovative ways, using pervasive, ambient and wearable technologies to nudge behaviour in ways that are desirable to the individual. Our goal is to help people make better-informed decisions in situ. Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction. Or, is it a case of technological fudging, where we may be covering over deeper problems?



Yvonne's research interests are in the areas of ubiquitous computing, interaction design and human-computer interaction. A central theme is how to design interactive technologies that can enhance life by augmenting and extending everyday, learning and work activities. This involves informing, building and evaluating novel user experiences through creating and assembling a diversity of pervasive technologies. Yvonne has been awarded a prestigious EPSRC dream fellowship and is currently (until June 2012) rethinking the relationship between ageing, computing and creativity. Yvonne is also visiting Professor at the Open University, Indiana University, and Sussex University, and has spent sabbaticals at Stanford, Apple, Queensland University, and UCSD. Central to her work is a critical stance towards how visions, theories and frameworks shape the fields of HCI, cognitive science and Ubicomp. She has been instrumental in promulgating new theories (e.g. external cognition), alternative methodologies (e.g. in the wild studies) and far-reaching research agendas (e.g. "Being Human: HCI in 2020 manifesto).

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When & Where

Roberts G06 Lecture Theatre
Front Engineering Building, Malet Place
WC1E 6BT London
United Kingdom

Wednesday, October 3, 2012 at 4:30 PM (BST)

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