£534.20

Behavioural Science Masterclass

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Event description
Ever wondered what drives your audiences’ decision making? Why do some messages stick while others fail?

About this Event

What if you could understand, analyse and forecast these behaviours ahead of your next big campaign?

At this exclusive masterclass, we will discuss all things nudge – what it is, why it matters and what it could do for your communications and marketing programmes.

We will delve into behavioural insights (BI) and unpack what works and what doesn’t – and critically why. By the end of the day, you’ll walk away with a solid understanding of the theory as well as creative, innovative solutions to lift your content and creatives for your next campaign.

This is the first time I will discuss behavioural science techniques in such detail. We will look at:

  • The theory behind nudge communications
  • Our automatic and reflective decision-making processes
  • Our mental shortcuts (heuristics) and cognitive biases
  • What do these biases mean for communicators? How can we overcome these with our content and calls to action?
  • Cialdini’s Principles of Influence
  • Designing and implementing interventions

Throughout the day, we will look at examples and case studies of successful nudge theory in action. But more importantly, we will translate theory into practice and you will learn to identify and craft content that is designed to overcome behavioural barriers so your audiences take notice, engage with your content, and most importantly – take action.

At the end of the day you will leave with:

  • A solid understanding of the theory and principles behind nudge theory
  • Practical, creative and innovative ideas that you can implement immediately
  • Confidence in applying a BI approach to your communications programmes and campaigns

You will also receive a certificate confirming your attendance. This is a very practical masterclass designed to ensure you can hit the ground running.

As part of this masterclass, you will also receive two FREE 20 minute consultation sessions with me (worth £135); one to be held before the masterclass so I can understand your specific challenges, and one after the masterclass to offer post-training support and answer any further questions you may have.

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No Refunds

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