Behind the Curtain: The Behavioural Experiment

It’s not smoke and mirrors, it’s science.

It's MAD//Fest week, so why not join The Human First Collective for an evening of unexpected discoveries as we peel back the layers of human behaviour. In this live experiment, you’ll make choices, share your views, and interact with thought-provoking scenarios, all while revealing the subtle patterns that influence how we think, connect, and make decisions.

This is not a talk, not a workshop, it’s an experience that lets you be part of the experiment, exploring the ‘why’ behind our behaviours in real-time.

By the end, you’ll walk away with:

• A deeper understanding of how behavioural insights can improve engagement and decision-making in digital strategy.
• Fresh, actionable ideas to apply in marketing campaigns, content, and user experience design.
• A memorable, interactive experience that shows how small nudges can drive big results.

Are you ready to step behind the curtain? The answers are waiting, you just don’t know them yet.

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We’re keen to get to know you before the event to give us a glimpse of your instinctive side, so answer the sign-up questions with your initial gut feel.

Please note: This is a waitlist and will not confirm your spot at the event. Spaces are limited, so register your interest through this event page, and we'll confirm if you've managed to secure a place!