Behind the Curtain: The Behavioural Experiment

Behind the Curtain: The Behavioural Experiment

Be part of the experiment to see what’s really going on behind the scenes, and how human insights can shape your digital performance.

By Reflect Digital

Date and time

Tue, 1 Jul 2025 18:00 - 21:00 GMT+1

Location

Hawksmoor Spitalfields

157A Commercial Street London E1 6BJ United Kingdom

About this event

  • Event lasts 3 hours

It’s not smoke and mirrors, it’s science.

It's MAD//Fest week, so why not join The Human First Collective for an evening of unexpected discoveries as we peel back the layers of human behaviour. In this live experiment, you’ll make choices, share your views, and interact with thought-provoking scenarios, all while revealing the subtle patterns that influence how we think, connect, and make decisions.

This is not a talk, not a workshop, it’s an experience that lets you be part of the experiment, exploring the ‘why’ behind our behaviours in real-time.

By the end, you’ll walk away with:

  • A deeper understanding of how behavioural insights can improve engagement and decision-making in digital strategy.
  • Fresh, actionable ideas to apply in marketing campaigns, content, and user experience design.
  • A memorable, interactive experience that shows how small nudges can drive big results.

Are you ready to step behind the curtain? The answers are waiting, you just don’t know them yet.

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We’re keen to get to know you before the event to give us a glimpse of your instinctive side, so answer the sign-up questions with your initial gut feel.

Please note: This is a waitlist and will not confirm your spot at the event. Spaces are limited, so register your interest through this event page, and we'll confirm if you've managed to secure a place!

Frequently asked questions

Is my spot confirmed through Eventbrite?

No, this is a waitlist event. Confirming your order through Eventbrite will add you to our waitlist but will not confirm your spot - we will be in touch via an email and calendar invite if you have been lucky enough to secure a place!

How do I know if my spot at the event has been confirmed?

You will receive an email from our team to confirm your spot at our event, which will also be followed by a calendar invite.

How do I get to the venue?

Address: 157A Commercial St, London E1 6BJ - we will be situated in Spitafields Bar, Hawksmoor, which has its own entrance. It's just a short 3-min walk from the MAD//Fest event at Truman Brewery. Nearest car park is Euro Car Park Shoreditch High Street, E1 6HU. Nearest tube station is Liverpool St

Organised by

FreeJul 1 · 18:00 GMT+1