Being Cool with Data
Data can be cool for brands. Intel, for one, has used consumer Facebook data to create personalised online musicals, Ben & Jerry went on the Social Network to matchmake with its Wanna Spoon app, and Microsoft is tapping into the data flow to visualise global sharing of The xx’s latest album.
Our Being Cool With Data event - run together with The Hospital Club - will demonstrate how getting those hands dirty with lots of numbers - so-called Big Data – not only gives marketers greater insight into consumer behaviour, but also delivers creative edge. Research agency BrainJuicer will show off some Juicy Tolls that deliver fresh insights. Online games outfit We R Interactive will demonstrate how it turns numbers into higher consumer engagement, Squawka will share how it is supporting the newly launched Gillette Football Club with a lot of number crunching, and Adconian will discuss the importance of using data across all channels to more precisely target the right audience at the right time. Plus Big Data Insight Group will demonstrate Big Data's power to enrich.
Being Cool With Data will demonstrate:
What you need to know about Being Cool with Data:
When: 9th October 2012
Come at 3.30pm, panel kicks off at 4.00pm, and open chat starts at 5.00pm, formal business ends at 6.00pm, drinking and schmoozing goes on until 7.00pm.
Where: The Hospital Club, 24 Endell Street, London WC2H 9HQ
When & Where
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