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Berks County Campaign Training- Sessions 3 and 4

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United Labor Council

1251 North Front Street

Reading, PA 19601

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Refunds up to 7 days before event

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Berks County Movement Politics Candidate and Campaign Manager Training

Greyroots Action will be hosting four trainings this winter to prepare candidates and campaign managers for running and winning as Movement Politics candidates in 2019 and beyond. Each training is 3-5 hours long, with 2 trainings to be held each day on Saturdays, January 12 and 26 at the United Labor Council, 1251 N. Front St., Reading, PA 19601

The cost is $15 for one training, 2 on the same day for $25 or all 4 for $50. GRA will provide all materials, lunch and beverages.

There will also be a free session on each Saturday, before the regular sessions. On the 26th, there will be a session organized by the Berks Democratic Party outlining the petitioning, legal and reporting requirements, led by Debbie Olivieri of the Berks County Office of Election Services. That session will start at 9:00.

Session Goals:

  • Ground trainees in the Greyroots Action Long Term Agenda and Movement Politics
  • Connect their campaign and role as an elected official to a longer-term movement strategy that is truly contesting for power
  • Understand the ins and outs of campaign planning and structure and how to build a transformational campaign plan through the lens of movement building strategies
  • Understand the nuts and bolts of building a powerful field campaign, rooted in grassroots campaigning and leadership development.
  • Build and test a values and story-based canvassing script
  • Leave with concrete next steps to start building your campaign

Sessions on Saturday, June 26th. You can register here for all four sessions. To register for only the following, go to:

Movement Politics Fundraising

    1. Why don’t candidates raise enough money? What are the barriers?
    2. Nuts and bolts about how to develop a budget and fundraising plan.

Movement Politics Communication

    1. Developing your campaign’s message
    2. Message in the field
    3. Staying on message
    4. Working with the media
    5. Developing a social media plan

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Sessions on Saturday, January 12

  1. Preparing to Run
    1. What to run for and what power they have
    2. A self-assessment of where you are at now in your leadership in the community- are you ready to run, are you a leader, what is your base and ability to raise $
    3. Campaign structure- who is on your team and how to build it (role of candidate, kitchen cabinet, staff and volunteers)

  2. Introduction to Field Organizing as a Movement Politics Strategy
    1. This is a piece that simple provides some nuts and bolts around what field organizing is- key pieces and impact on person to person conversations.
    2. Helps think through who you target on doors and phones and what types of voters/conversations you should be having.
    3. Then dives a little into volunteer leadership- roles and ways to invest in volunteers.
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Date and Time

Location

United Labor Council

1251 North Front Street

Reading, PA 19601

View Map

Refund Policy

Refunds up to 7 days before event

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