Creative Networks presents
with James Fairbank (Rapha), Nathan Hughes (Restrap), Gerry Newton (Cyclr) and Alice Marsh (Turner Contemporary)
Thursday 5 June 5.15pm
at Leeds College of Art
“Whenever I see an adult on a bicycle, I have hope for the human race” H.G.Wells
Leeds College of Art invites you to Bespoke Design, an evening which will explore the close relationship between bikes and design, covering branding, fashion and modern cycle culture.
Alice Marsh, buyer, product and brand developer at the Turner Contemporary, will introduce and facilitate the evening. Before taking up her current role at Turner Contemporary, Alice’s professional career has spanned Tate Modern, Taschen, the Design Museum and Bikeworks.
Alice will talk about how bike brands have changed in the last decade, transforming from lycra, high viz geeky sportwear to designs influenced by Paul Smith and blogs like Copenhagen Cycle Chic.
“Think of bicycles as rideable art that can just about save the world”
Keynote speaker James Fairbank, Head of Brand and Central Marketing at Rapha Racing Ltd, will talk about the Rapha brand and the importance of film in advertising media. James’ expertise includes marketing, merchandising, retail, footwear, communications and styling. http://www.rapha.cc/
“Our fundamental business objective is to help grow the culture of road cycling” James Fairbank, Rapha
“I thought of that while riding my bicycle” Albert Einstein on the Theory of Relativity
Nathan Hughes, founder of Leeds based cycling accessory brand Restrap, will host Q & A session about his businesses, his marketing strategies, his designs and entrepreneurial spirit.
Restrap was the result of frustration with broken pedal straps. Cycling through the North Yorkshire Moors, Nathan realised there was a need to develop products that could withstand the forces and pressures of everyday riding. Restrap, tagline “Products made by cyclists for cyclists”, was born. http://restrap.co.uk/about/
"Think of bicycles as rideable art that can just about save the world”
Gerry Newton is the founder and managing director of Cyclr, an independent online magazine, shop and design brand. Cyclr’s aim is to inspire cycling communities everywhere. In 2012 Gerry won the Shell LiveWire Grand Ideas award for the concept, which originated from his cycling blog Bicycle Basecamp.
Why I love my bike
The evening will close with a competition for the best 90 second pitch on the subject “Why I love my bike”. If you would like to apply, send us 100 words about why you love your bike, together with an image of it, and we will let you know if you have been successful to pitch on the evening. There will be a prize for the best pitch of the night and winners will be asked to bring their bikes. Email your applications to email@example.com.
Bespoke Design Programme
5.15 Refreshments and networking
6.15 Alice Marsh – buyer, product and brand developer at the Turner Contemporary
6.45 Keynote speaker James Fairbank, Head of Brand and Central Marketing Rapha
7.30 Break - Refreshments
8.00 Nathan Hughes, founder of Restrap
8.15 Gerry Newton founder of Cyclr
8.45 Why I love my bike
9.05 Close and summary – Alice Marsh
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Creative Networks is Leeds College of Art's major events programme with talks from a diverse group of high profile speakers from across the creative industries to entertain, challenge and make us think.
When & Where
Creative Networks is Leeds College of Art's major professional events programme with talks from a diverse group of high profile speakers from across the creative industries to entertain, challenge and make us think.
For the 2016/17 academic year we are focusing our attention on our partners, collaborators and people contributing great things to the arts, creative industries and the city of Leeds, along with our alumni, students and staff to create a buzz at each event.
Our events are still free of charge, although we have introduced a refundable deposit so we can accurately calculate attendance.
Parking – due to the building works at the college, parking is not currently available on site. The nearest pay and display car park in Woodhouse Lane Car Park (LS2 3AX).
Transport - Leeds College of Art is approximately 15 minutes walk from Leeds Train Station. Several buses run past the Blenheim Walk campus, including the number 1, 6, and 97.
If you would like to arrive early for this event then please take some time to visit the Blenheim Walk Gallery Space. On the day of the event we will have an exhibition from alexandra p. spaulding. She is an American sound artist specialising in aural, immersive installations. For more information on our programme of exhibitions please visit the College website http://www.leeds-art.ac.uk/.
Here at Leeds College of Art we run a wide range of courses including degree programmes, further education courses and access courses in creative disciplines. Until July, we will also be running short courses, evening courses and a Saturday Art School for children and young people from 9-18 years.
For more info on how you can join us contact: 0113 202 8000, email firstname.lastname@example.org or www.leeds-art.ac.uk.