Best Practices for Digital Marketing - Google, Facebook, and More

Master digital marketing strategies for Google, Facebook, and beyond with expert insights to boost your brand online.

Overview:

Digital marketing continues to evolve rapidly, and understanding how to leverage key platforms like Google and Facebook is essential for any business or marketer. This course guides you through effective strategies, campaign optimisation, and data interpretation to maximise your online reach and engagement. Whether you're new to digital marketing or looking to refine your approach, the course offers clear, actionable guidance.

You’ll explore how to create targeted campaigns, analyse performance metrics, and adjust strategies for better results. With practical knowledge focused on digital tools and channels, you’ll gain the confidence to plan, execute, and evaluate marketing efforts that drive meaningful outcomes across multiple platforms.

Learning Outcomes:

• Understand the fundamentals of digital marketing channels and their uses.
• Learn how to create engaging content tailored to target audiences.
• Analyse campaign data to measure success and improve performance.
• Explore paid advertising options across Google and Facebook platforms.
• Develop skills to optimise search engine rankings effectively.
• Identify trends and adapt strategies to current digital marketing standards.

Who is this Course For:

• Marketing professionals wanting to expand their digital expertise.
• Small business owners aiming to improve online brand visibility.
• Content creators seeking to understand digital advertising channels.
• Individuals exploring a career in digital marketing and advertising.
• Social media managers looking to optimise paid campaigns.
• Freelancers providing marketing services to clients across platforms.
• Students preparing for roles in marketing or communications sectors.
• Anyone interested in gaining solid knowledge of digital marketing.

Career Path:

• Digital Marketing Specialist — £28,000 average salary
• Social Media Manager — £30,000 average salary
• PPC (Pay Per Click) Analyst — £26,000 average salary
• SEO Executive — £25,000 average salary
• Content Marketing Coordinator — £27,000 average salary
• Marketing Analyst — £29,000 average salary