In 2013, the Design Council worked with the Arts & Humanities Research Council to measure the value that design brings to small businesses. What they found is that design does so much more than just make products look nicer or work better - it improves the way a business operates.
Their research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.
This approach has become known as ‘Design Led Innovation’ and is emerging as a fundamental business process, increasingly being adopted by both large and medium sized firms. But it’s real power lies in its’ ability to help transform small businesses.
Join us at The Circle in Dundee for this half-day workshop where you'll learn:
You'll be getting hands-on, working on real life challenges to aid your learning. There will also be plenty of time for you to ask questions.
Our goal is to make sure that you leave with everything you need to be able to go back and start transforming your organisation straight away.