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Better Smarter Marketing
Thu 17 November 2016, 16:00 – 18:00 GMT
A York Business Week Event
Discover the 10 elements to Better Smarter Marketing that can be applied to any business. Whether you are a business owner, a franchisee, a network marketer or a marketing employee you will be able to apply these marketing principles to your business.
I’m on a mission to help 1,000 businesses do Better Smarter Marketing so during York Business Week I'll be sharing ten things you can do to improve your marketing and offering 10 Free Marketing Surgeries before the talk.
I’m on this mission because I see a lot of businesses struggling with marketing, overwhelmed with the options, trying to be everywhere and getting distracted by the new social media platforms that pop up around us. I also see bad marketing advice from people who want you to copy their success.
But every business is different, I believe that the right marketing strategy for your company is not the same as mine or the person sat next to you. Your clients wants needs and desires will be different to mine. Your products and services will be different to mine. Even if you are operating in the same industry as me with a similar offering you are not me. And you will do things differently. As independent business owners often we are our own USP. So I won’t be sharing a ‘winning formula’ or a ‘proven method’ to attract a billion gazillion followers or 10x your sales. I won’t be telling you what you should do or sharing generic templates with you.
I will be talking about strategy and how to align your marketing activities with your commercial business goals. We’ll explore how to spend your marketing budget to attract, convert and keep customers. And you’ll discover why personalisation and segmentation are the keys to creating a positive customer experience.
4pm: Arrival and introductions over coffee and cake
4.30: Better Smarter Marketing
5.30: Questions and coffee and probably more cake
Arrive early and stay longer to take advantage of open networking with fellow attendees in the Pure Zest space over a casual coffee and a slice of grandma’s homemade cake!
I hope this seminar will leave you feeling inspired to take action.