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Beyond Big Data
Thu 23 March 2017, 17:15 – 18:30 GMT
The Oxford Internet Institute is excited to welcome Matthew J. Salganik from Princeton University Department of Sociology for his talk 'Beyond Big Data'. The talk will be followed by a short drinks reception.
About the Talk
The digital age has transformed how we are able to study social behavior. Unfortunately, researchers have not yet taken full advantage of these opportunities because we are too focused on "big data," such as digital traces of behavior. These big data can be wonderful for some research questions, but they have fundamental limitations for addressing many questions because they were never designed to be used for research. This talk will argue that rather than focusing on "found data”, researchers should use the capabilities of the digital age to create new forms of "designed data.” I’ll provide three templates that researchers can use to combine the strengths of found data and designed data, and I’ll illustrate these templates with recent empirical studies. This talk is based on my forthcoming book—Bit by Bit: Social Research in the Digital Age—which is currently in Open Review at http://www.bitbybitbook.com.
Please arrive early to avoid disappointment, unclaimed seats will be given to those on the wait list 5 minutes before the event starts.
Registration will close at 12:00 the day of the event.
Please note the event will be recorded, and you may be visible on our webcasts, depending on where you sit.
About the Speaker
Matthew Salganik is Professor of Sociology at Princeton University, and he is affiliated with several of Princeton's interdisciplinary research centers: the Office for Population Research, the Center for Information Technology Policy, the Center for Health and Wellbeing, and the Center for Statistics and Machine Learning. His research interests include social networks and computational social science. He is the author of the forthcoming book Bit by Bit: Social Research in the Digital Age.