Beyond Channels: How Smart Agencies Turn Retention Into Revenue (30th Sept)

Beyond Channels: How Smart Agencies Turn Retention Into Revenue

Led by NFQ.email | Hosted by Agency Folk

In a saturated eCommerce market, brands no longer win with siloed strategies. This session brings together specialists across PPC, SEO, web design/dev, and email marketing to share how cross-agency collaborations can drive stronger results - without adding internal overhead.

We’ll explore:

1. How service overlap increases client ROI (e.g. SEO + email, PPC + retention, or Shopify + Email)

2. Case studies showing how agency partnerships drive €30K+ results

3. How to position email as a revenue layer that amplifies other services

4. Ways to collaborate without team bloat or losing control of client relationships

5. Referral for referral? Is it always the case?

We'll cover how connecting performance marketing, site experience, and lifecycle email campaigns turns campaigns into customer journeys, and retention into revenue. Most importantly, you'll learn how agencies are helping their clients increase lifetime value (LTV) without having to bring in new customers or hire more staff.

This is a session built for agencies looking to scale smarter, deliver higher ROI for their clients, and build win-win partnerships without increasing internal complexity.

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Reasons to Join:

> Discover how other agency leaders build strategic partnerships that unlock growth.

> See how service overlap (like SEO + email or PPC + retention) boosts long-term client ROI.

> Learn how to position email marketing not as a "channel" but as a revenue layer that amplifies all others.

> Take away practical examples of how to integrate or refer complementary services with minimal overhead.

Key Takeaways:

1. 3 proven partnership models between email + other agency services
2. Case example: a €30K campaign win from a cross-agency collaboration
3. How to identify when your clients need a lifecycle marketing partner
4. Register for free external email marketing audit and discovery call

Bonus Takeaways:

• Attendees receive the guest list
• Everyone is offered a free email audit for a client or prospect

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Agenda:

• 5 mins - Intro and Welcome from Michael Murdoch from Agency Folk
• 20 mins - Interview led by Gabriele Žilionytė (from NFQ.email) with Adam Pearce (Co-Founder of Blend Commerce and EcomCollab Club)
• 10 mins - Breakout Rooms
• 20 mins - Group discussion with Q&A
• 5 mins - Wrap up and next steps

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Session Hosts:

Gabrielė Žilionytė (Global Partnerships at NFQ.email)

Partnerships, to Gabrielė, are not about chasing the deal; they’re about alignment, mutual growth, and long-term impact. Whether it’s working with agencies, affiliates, or product teams, she focusses on creating win-wins that actually feel good for everyone involved. She has worked across SaaS, Affiliate, and Digital Marketing, but no matter the industry, her approach stays the same: Listen deeply. Communicate clearly. Build with intention.

About NFQ.email: We specialize in building, managing, and optimizing email marketing programs for eCommerce, DTC, and B2C brands – from automated flows to newsletters and campaign strategy. We often partner with agencies that handle SEO, PPC, paid social, or web design/dev who either don’t yet offer email marketing or want a trusted expert to plug in without building a new team. We act as an extension of our partners - white-label or co-branded - to help their clients drive more retention, revenue, and brand loyalty through email. Our goal is to unlock this often-underutilized channel in a way that feels seamless and collaborative.

Adam Pearce - Co-Founder of Blend Commerce and EcomCollab Club

Over the past 8 years, Adam has been growing Blend Commerce, a CRO focused Shopify Plus Agency. In that time, his team has had the pleasure of helping some of Shopify's best-loved brands tackle the growth they've seen in their business. Today, he's focusing 100% on making brands get more from CRO than just a bunch of 'ideas'. In January 2022, he also co-founded the eCom Collab Club. They now have 7 cities across the globe delivering relaxed, high value eCommerce networking events, as well as a 1000+ member strong online community of eCommerce professionals.

Michael Murdoch - Founder of The House, Story Cube & Agency Folk

Michael had around 20 years experience working with organisations all over the world including Fairtrade, Diabetes UK, NHS, United Nations, Youthnet, MyBnk, QS and many more emerging companies too. He is a brand strategist focussed on help clients to dream, create and amaze via branding, animations and website production. Most recently, he has turned his attention to hosting events for the sector he understands best - agencies.

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Session Location: Zoom (shared 24 hours before the session)

Who should attend? Primarily agency leaders (directors, managers and decision-makers) but this is also open to those who support agencies too such as ex-agency owners, coaches and consultants. If you're not sure if this is for you, please email michael@thehouselondon.com.

Hosts:

• Gabriele Žilionytė (Global Partnerships at NFQ.email)
• Adam Pearce (Co-Founder of Blend Commerce and EcomCollab Club)
• Michael Murdoch (founder of The House, Story Cube and Agency Folk)