Following on from our session on using insight to develop winning campaigns, our latest event draws on our experience at the heart of the most impactful behaviour change campaigns of recent years.
This new webinar explores how sophisticated approaches to evaluation - building in iteration and campaign improvement principles from the start, and incorporating behavioural, social and longitudinal metrics alongside traditional impact measurement - can genuinely drive campaign impact and improvement.
Ben Shimshon (CEO), Cordelia Hay (Managing Partner) and Alex Beard (Senior Director), will draw on their years of experience leading complex campaign development and evaluation research both at Thinks and within government, to bring to life:
- What communications and campaign evaluation can give you, including the important decisions it can help you to make as a communications or insight professional.
- The principles of great communications and campaigns evaluation, including some key considerations you can apply to make sure your evaluations help you deliver better communications (rather than simply ticking a box or evaluating for evaluation's sake).
- Ideas for methods you may want to draw upon to evaluate your communications and campaigns, including more creative and advanced approaches that go beyond basic campaign tracking surveys.
We will hear real-life examples of how these principles and approaches have been applied. There will also be ample time for questions and discussion as we bring together communications and insight leaders from across government, regulators and the third sector for this don't miss webinar.
