Beyond the Logo -The Message Behind Your Brand

11:00 on 19th November 2025 - FORUM 1

If business is a battlefield, your brand is your most powerful weapon.

In this entertaining and eye-opening workshop at #SGBS25, we’ll take you on an epic brand adventure - one that reveals whether your brand is driving your business forward or holding it back. Packed with real-world stories, interactive exercises, and practical insights, this session uncovers the hidden forces that shape how customers see, feel, and talk about your business. You’ll discover what a brand truly is - not just a logo or tagline, but the story your audience believes about you.

With our panel, we’ll tackle the big questions: Why does your brand matter? How can you measure its impact? And what does it take to make it unforgettable? You’ll learn to spot weak points, strengthen your brand voice, and align your message with your mission. We promise an enlightening experience and you’ll leave armed with the mindset, strategies, and tools to sharpen your brand into a weapon capable of slaying the competition and leading your business to victory.