Beyond Value: The True Purpose of Collecting Art
Join us for a thought-provoking conversation that challenges the conventional view of art collecting as merely financial investment. Professor Renée Adams, art advisor Anika Gutrum, and curator Lizzie Collins come together to explore the emotional, cultural, and entrepreneurial dimensions of building an art collection—and how collecting can become both a personal journey and a professional enterprise.
Hosted by Art@Saïd, this webinar explores the evolving role of collectors in shaping artistic legacy, driving social impact, and even launching businesses.
What to expect:
🔍 Discover the purpose and mission behind Art@Saïd
🖼 Explore collecting as an act of identity, influence, and legacy
💼 Learn how art collections can evolve into commercial ventures
🧠 Gain insights into the psychology and motivations behind collecting
💬 Hear real-world examples from collectors-turned-entrepreneurs
🎨 Reflect on how passion for art can drive both personal meaning and enterprise
Speakers:
🎙 Professor Renée Adams – Professor of Finance, University of Oxford
🎙 Anika Gutrum – Art Advisor and Founder, Artvisory
🎙 Lizzie Collins – Director, Atelier Zuleika
Who should attend?
This event is ideal for art collectors, creatives, entrepreneurs, academics, and anyone curious about the intersection of art, identity, and business.
🗓 Wednesday 15 May 2025
🕒 3:00–4:00pm BST
📍 Free to attend – Online via Zoom
👉 Register now to secure your place
