BFCM Unlocked: Acquire, Convert, Retain

A hands-on afternoon of expert eCommerce insights, live audits & powerful brand-led panels

Agenda

13:00 - 15:00 Drop-in Sessions Grab a 15-minute live audit with some of the best minds in the game. Walk in with a problem, walk out with a solution, book your session below;

• Underground Ecom – Performance, scale, and everything email. Book in HERE
• Relo – Masters of retention and post-purchase journeys. Book in HERE
• Leaf – Grow faster, smarter, and more sustainably. Book in HERE

15:00 - 18:00 Main Event – Two Expert Panels + Acquire, Convert, Retain Workshops

• Panel One: Brand-led Deep Dive Get behind the curtain with leading DTC brands as they share what’s really working right now across acquisition, conversion, and retention.
• Panel Two: Interactive Q&A - Ask your toughest questions or dig deeper into the frameworks, tools, and growth strategies covered in Panel One.
• Acquire, Convert, Retain Workshops - Led by industry experts. Learn the key skills to unlock BFCM through new customer acquisition, onsite conversion strategies that work, and customer retention using Klaviyo.

About This Event

This isn’t another surface-level eCom meetup. We’re bringing together battle-tested operators, growth strategists, and brand founders for a focused afternoon built around what actually moves the needle.

Whether you’re scaling a DTC brand or helping others do it, this event is packed with actionable content you can put to work immediately.

Come for the insights, stay for the connections.

Event Experts

This event is powered by three standout forces in the eCom space:

• Underground Ecom – Performance, scale, and ruthless creative testing.
• Relo – Masters of retention and post-purchase journeys.
• Leaf – Front-line builders helping brands grow faster, smarter, and more sustainably.

📍 Location: Klaviyo Head Office, 5th floor, 106 Fenchurch Street, London, EC3M 5JD

🗓️ Date: 25/09/2025

🎟️ Tickets: Free but limited to 50 spaces.