BFCM Unlocked: Acquire, Convert, Retain

A hands-on afternoon of expert eCommerce insights, live audits & powerful brand-led panels

Agenda

13:00 - 15:00 Drop-in Sessions - Grab a 15-minute live audit with some of the best minds in the game. Walk in with a problem, walk out with a solution, book your session below;

• Underground Ecom – Performance, scale, and everything email. Book in HERE
• Relo / Smartrr – Masters of retention subscription programs. Book in HERE
• Leaf – Broken conversion tracking wastes ad budget. Book your live audit HERE

15:00 - 15:15 Klaviyo Key Note - Why BFCM is key and why Klaviyo is key to unlocking it.

15:15 - 17:00 Main Event - Two Expert Panels

• Panel One: Brand-led Deep Dive: Get behind the curtain with leading DTC brands as they share what’s really working right now across acquisition, conversion, and retention. Featuring Ed Foy (Founder @ PRESS), Abby Ratnasothy (Head of CRM @ The Mothership), Harry Bloice (Fractional CRO @ Lune & Wild) and Jonathan Sadler (Ecommerce Director @ Elizabeth Scarlett).
• Panel Two - Acquire, Convert, Retain Q&A - Learn the key skills to unlock BFCM through new customer acquisition, onsite conversion strategies that work, and customer retention using Klaviyo. Featuring Mike Hall (Head of CRM @ Underground Ecom), Harry Willis (Partnerships & Biz Dev @ Relo) and Gilbert Corrales (CEO @ Leaf).

17:00 - 18:00 Meet, Mingle, Connect

You are also welcome to co-work from Klaviyo's amazing UK head office during the day!

About This Event

This isn’t another surface-level eCom meetup. We’re bringing together battle-tested operators, growth strategists, and brand founders for a focused afternoon built around what actually moves the needle.

Whether you’re scaling a DTC brand or helping others do it, this event is packed with actionable content you can put to work immediately.

Come for the insights, stay for the connections.

Event Experts

This event is powered by three standout forces in the eCom space:

• Underground Ecom – Performance, scale, and ruthless creative testing.
• Relo – Masters of retention and post-purchase journeys.
• Leaf – Performance intelligence solutions for superior paid media ROI.
• Smartrr - Subscription programs for leading DTC brands.

📍 Location: Klaviyo Head Office, 5th floor, 106 Fenchurch Street, London, EC3M 5JD

🗓️ Date: 23/09/2025

🎟️ Tickets: Free but limited to 50 spaces.