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BIC's Metadata Primer Half-Day Training Course (online)

Book Industry Communication Ltd

Tuesday, 15 September 2020 from 13:30 to 17:00 (BST)

BIC's Metadata Primer Half-Day Training Course (online)

Ticket Information

Ticket Type Sales End Price Fee VAT
BIC & EDItEUR Members   more info 7 Sep 2020 £130.00 £8.94 £27.79
Friends of BIC   more info 7 Sep 2020 £155.00 £10.57 £33.11
Non-Members   more info 7 Sep 2020 £180.00 £12.19 £38.44

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Event Details

Created by the book industry, for the book industry

For an empowered, informed supply chain

Established in 1991, BIC is an independent, not-for-profit organisation without commercial objective or emphasis. We pride ourselves on working collaboratively with key stakeholders in the UK book industry to produce quality training courses that are created and delivered by expert, highly respected trainers on a wide range of supply chain topics. Being a not-for-profit organisation, BIC is able to offer all of its training at highly competitive rates. If there is a topic that you would like us to provide training on, that we do not provide at present, get in touch; we also welcome enquires about the provision of bespoke in-house courses.


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 BIC's Metadata Primer Course 


Purpose of the Course
Many twenty-first century book readers are searching for, discovering and purchasing books via the internet instead of browsing the shelves of a library or bookstore. Whether digital or in print, a reader's success in finding the right book for their needs dictates how well the book sells. And this success depends on metadata.


Increasingly, the power of metadata is replacing traditional selling techniques. In effect, the publisher needs to treat ‘information about books’ or ‘product metadata’ as its online sales force. Understanding how metadata is created and managed, how it is distributed through the book trade, and how it is used by retailers, libraries and readers is critical knowledge for today’s publishers.


This course begins with a simple overview of what metadata means in the book world, linking what the publisher does with simple information like title, author, ISBN and price with what the outside world – the retailer or reader – sees. It describes how publishers can take responsibility for and manage that data. And it takes a look at the ‘data supply chain’ – how the key data gets from publisher to bookstore and library catalogue. It discusses how metadata can be given a commercial value, and how more comprehensive and more timely data can fuel extra sales.


The course covers the range of different metadata fields that can be supplied, the needs and expectations that retailers and libraries have, methods of data delivery and how publishers may be assessed on how well they meet those needs.


Benefits of Attending
By attending this course, delegates will: 

  • Understand what book metadata is.
  • Learn which are the most important metadata elements
  • See how the metadata elements can be communicated
  • Gain an overview of the metadata supply chain
  • Understand why metadata is commercially valuable
  • Gain insight into how your organisation can improve its metadata


Course Level
This is a beginners' course. Anyone involved in creating and updating information about books – including new recruits into the book publishing sector, publisher’s editorial, marketing, publicity, sales and production staff, micro-publishers and self-publishers – will benefit from attending this course.


Course Outline
Although the content of this course can be tailored to a certain degree to its attendees, the topics covered will include:

  • What is metadata for the book industry and what is it for?
  • The metadata supply chain
  • The commercial value of metadata
  • Elements of BIC Basic including how the elements support discoverability and reduce supply chain friction, and common errors
  • Improving your metadata
  • Beyond the basics


The Trainers


Graham Bell


Graham Bell

Executive Director



Graham is Executive Director of EDItEUR, and is responsible for the overall development of EDItEUR’s standards and the management services it provides on behalf of other standards organisations (ISNI International Agency and the International DOI Foundation). He joined EDItEUR as its Chief Data Architect in 2010, focusing on the continuing development and application of ONIX for Books, Thema, EDItX and on other EDItEUR standards for the global books and serials sectors.


Graham is an experienced trainer and speaker. He previously worked for HarperCollins Publishers in the UK, where most recently he was Head of Publishing Systems.




Chris Saynor

Standards Editor



Chris is responsible for EDItEUR's book publishing standards including ONIX, Thema and EDItX. He joined the organisation in late 2016. For the previous eight years, Chris worked for GiantChair Inc. in Paris as a metadata specialist and project manager, and has been responsible for implementation of the Onixsuite application in many publishing organisations. He is widely known for his work with French industry liaison body CLIL and with BISG committees. Prior to that, Chris has a 20-year background in bookselling with Waterstones and WHSmith.



Feedback for this Course
"Excellent introduction to the importance of accurate and timely metadata." - Christopher Norris, Jolabokaflod


What immediate benefits have you gained from the course? "An insight into the different roles within publishing and how they contribute to metadata production." - Anon


What immediate benefits have you gained from the course? "A far greater understanding of how customers search, and how different retailers and outlets search and present data." - Anon


"The course was good and had lots of interesting insight into the different journeys that metadata takes." - Anon.



Date & Frequency of this Course 
Tuesday 15th September 2020.
This course will run twice in 2020.


Bespoke and In-House Training
BIC is committed to providing high quality, accessible training for the book industry. We are able to provide both bespoke courses and in-house training to suit your requirements. This courses is suitable for in-house training so please do contact us to request further information or to make a booking:


Course Location
Online / Virtual Training.


Course Length
This is a half-day course.


BIC & EDItEUR Members £130 + VAT
Friends of BIC £155 + VAT
Non Members £180 + VAT


Discounted rates apply to BIC and EDItEUR members only.
Not sure if your organisation is a BIC member? Check the BIC Members list here and the EDItEUR Members list here.


Alternative Payment Option: If you would prefer BIC to invoice your organisation directly, please contact us: note that this process will incur a £20.00 administration fee.



Course Cancellations

Please note: as we price our training courses so competitively, the running of them is dependent on there being a set minimum number of delegates registered by the time the booking period ceases. For this reason, please be aware that unfortunately some courses may be cancelled if this requirement is not met. Should this happen, BIC will arrange for full refunds for all training courses booked. We will liaise with registered delegates at least 2 weeks prior to each course date regarding this. BIC apologies for any inconvenience caused.


Refund Policy

Please take a few moments to familiarise yourself with our refund policy: 


Should you need to cancel your ticket, refunds may be given as follows:

  • Up to 6 calendar weeks (i.e. 42 calendar days) before the event: full refund
  • Less than 6 calendar weeks, but more than 2 calendar weeks (i.e. 14 days) before the event: 50% refund
  • Less than 2 calendar weeks before the event: no refund

If you (or a colleague in your place) do not attend the training course you have booked, no refund will be given.


Please note: Tickets are transferable within your organisation.

Do you have questions about BIC's Metadata Primer Half-Day Training Course (online)? Contact Book Industry Communication Ltd

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When & Where

Online / Virtual Training

Tuesday, 15 September 2020 from 13:30 to 17:00 (BST)

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Book Industry Communication Ltd

BIC is a UK-based, not-for-profit members organisation at the heart of the book industry creating standards, best practices and resources that form part of the DNA of all sectors of the industry's supply chains; helping organisations become more efficient, save money, become less wasteful and ultimately become greener. At the cornerstone of the book industry, we hold a unique position of trust, facilitating UK and international industry-wide collaboration to reach agreement on dependable standards and best practice in the supply chain.

We make the UK book supply chain more efficient by developing standards and encouraging their adoption. We define best practice and connect experts and stakehodlers to enable innovation.

If you're in the book industry, you should be a member of BIC.



Digital & Physical Supply Chain, EDI / e-Commerce, Metadata Optimisation, Training Courses, Industry Accreditation Schemes, Product Identifiers / Bar Codes / ISBNs, etc..., ONIX, Bibliographic Standards, RFID, BIC Codes, Web Services, Addressing Industry Needs, Best Practice.


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