Bid writing

Why This Course?

In today’s competitive marketplace, the ability to write compelling and successful bids is an essential skill for professionals and organisations across all sectors — from business development and sales to NGOs, government contractors, and freelancers. This course on Bid Writing is designed to equip individuals with the strategic thinking, persuasive writing, and project coordination skills required to win tenders, grants, and contracts.

Whether you're new to bid writing or looking to refine your existing skills, this course offers hands-on techniques and practical tools to boost your success rate in proposal submissions.

What You Will Learn

Module 1: Introduction to Bid Writing

• Understanding the bid and tendering process
• Types of bids: public, private, grants, funding applications
• Role and responsibilities of a bid writer

Module 2: Bid Strategy and Planning

• How to analyse tender documents (RFPs, ITTs)
• Bid/no-bid decision making
• Managing timelines, stakeholders, and compliance

Module 3: Writing Compelling Bids

• Structuring your response for clarity and impact
• Techniques for persuasive writing
• Using evidence, statistics, and case studies effectively
• Addressing evaluation criteria and value propositions

Module 4: Costing and Value for Money

• Understanding pricing and cost models
• Demonstrating value for money
• Avoiding common financial pitfalls

Module 5: Reviewing and Submitting the Bid

• Editing, proofreading, and compliance checks
• Quality assurance and internal reviews
• Submitting electronic and hard-copy tenders

Module 6: Post-Submission Activities

• Responding to clarifications and feedback
• Debriefing and lessons learned
• Building a bid library for future use

Key Benefits

• Practical Skills: Learn industry-standard techniques used by professional bid writers.
• Templates and Tools: Gain access to reusable templates, planning tools, and writing frameworks.
• Real-World Scenarios: Practice with real-life case studies and sample tenders.
• Confidence Boost: Approach every tender with confidence, structure, and strategy.
• Enhanced Competitiveness: Increase your or your organisation’s win rate for proposals and grants.

Who Should Take This Course?

• Business development professionals
• Grant writers and fundraisers
• Freelancers and consultants
• Public sector workers involved in procurement
• Entrepreneurs and SME owners
• Non-profit and charity staff

Career Opportunities

After completing the Bid Writing course, participants can explore or enhance careers in:

• Bid/Proposal Writer or Manager
• Grant Writer
• Business Development Executive
• Procurement and Tendering Consultant
• Freelance Bid Consultant
• Project Manager with proposal writing duties

Delivery Format

• Online self-paced modules or instructor-led sessions
• Live workshops and assignments
• Option for 1:1 feedback and portfolio review
• Downloadable templates and checklists

Certification

Upon successful completion, participants will receive a Certificate in Bid Writing, which can be added to resumes, LinkedIn profiles, and professional portfolios.

Final Note

Winning bids are not written — they’re engineered. This course is your step-by-step guide to understanding what makes a bid successful and how to craft responses that stand out from the crowd. Whether you’re bidding for million-pound contracts or small grants, this course will help turn your proposals into powerful tools of persuasion.