Big Data Analytics

Big Data Analytics is shaping how businesses understand customer journeys, behaviour patterns and campaign outcomes in email marketing. This course explores structured and unstructured data, providing a clear introduction to Big Data foundations, Hadoop, MapReduce and NoSQL systems for large-scale data management. You will explore how data is stored and retrieved efficiently, ensuring you understand distributed data processing without overcomplication.

You will learn how to analyse and process data using Spark, Hadoop and Pig, supporting data-driven decisions for targeted campaigns and retention strategies in your marketing efforts. By the end of this course, you will have the knowledge to manage data flows, query vast datasets, and handle complex processing needs confidently, adding value to your marketing strategies.

Learning Outcomes:

• Understand the fundamentals of Big Data and its ecosystem.
• Learn the architecture and concepts behind Hadoop and MapReduce.
• Identify the structure and purpose of NoSQL database systems.
• Understand data storage techniques for effective data retrieval processes.
• Explore distributed data processing using Spark for email marketing data.
• Use Hadoop and Pig for deeper data analysis in marketing campaigns.

Who is this Course For:

• Email marketers seeking insights from Big Data analysis.
• Data analysts aiming to support email campaign decisions effectively.
• Marketing professionals handling customer behaviour data at scale.
• Business owners looking to enhance email marketing performance.
• Freelancers managing data-driven marketing reporting for clients.
• Marketing consultants looking to improve client data management.
• Digital strategists needing structured data skills for campaigns.
• Technical marketers interested in scalable marketing data processes.

Career Path (6 jobs with UK average salaries):

• Data Analyst (£35,000 average salary in the UK)
• Marketing Data Specialist (£38,000 average salary in the UK)
• Big Data Engineer (£55,000 average salary in the UK)
• Email Marketing Analyst (£32,000 average salary in the UK)
• Business Intelligence Analyst (£42,000 average salary in the UK)
• Data Science Associate (£48,000 average salary in the UK)