Big Data Psychometrics: Applying Magic Sauce to Your Organisational Data

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Eight Bank

8 Change Alley

London

EC3V 3LL

United Kingdom

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We invite you to attend the launch of a powerful analytics platform like no other. Keyrus and the University of Cambridge Psychometrics Centre have partnered to combine a leading industry practice in Data and Digital with academic expertise and cutting-edge psychometric tools. Their platform, powered by Apply Magic Sauce API, promises to make organisational data more meaningful, actionable and valuable.

In this breakfast briefing, we will show how our partnership can support organisations in developing a more sophisticated and personal understanding of their customers and employees. We will illustrate a simple interface through which businesses can harness the power of natural language processing, predictive machine-learning and psychological assessment to ethically and effectively transform digital footprints into personality insights. The briefing will demonstrate several use cases and generate discussion around the analytics challenges faced by business today.

Some of the topics covered will include:

- Predicting psychological traits from digital footprints of human behaviour

- Data visualisation, performance measurement and value alignment

- Competitive differentiation and strategic forecasting for senior leadership

- Advanced risk detection using new forms of data, such as social media

- Internal employee threat detection and smarter interpretation of false positives

- Cross-domain personalisation for one-to-one marketing and tailored communications

The session will be especially relevant for leaders and analysts in the insurance, finance, marketing and retail sectors, but will also cover the key challenges that arise in other data-oriented organisational settings. It is free to attend and further information is available at http://www.keyrus.co.uk/en/post/?post_pk=2431.

Date and Time

Location

Eight Bank

8 Change Alley

London

EC3V 3LL

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

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