£0 – £10

Event Information

Share this event

Date and Time

Location

Location

Network Research

7th Floor

25 Marsh Street

Bristol

BS1 4AQ

United Kingdom

View Map

Event description

Description

Surely 2.5 million UK businesses can't all be the same?

Making sense of the B2B market

Naomi Kent and Emma Partridge, both Directors of Blue Marble Research - with decades of experience too numerous to mention - will share recent insight on engaging business audiences.

They will talk about how the development of a business typology model has informed clients about channel and messaging implications for a very broad business audience. At a time when businesses are increasingly considered a ‘hard to reach’ sample, they will also show how this model is a useful framework for designing b2b research methods and samples. So hopefully something for client-side researchers thinking about strategies relating to their business customers… and for agency-side researchers facing all the challenges of securing high quality business samples.

Share with friends

Date and Time

Location

Network Research

7th Floor

25 Marsh Street

Bristol

BS1 4AQ

United Kingdom

View Map

Save This Event

Event Saved