£0 – £10

Event Information

Share this event

Date and Time

Location

Location

Research Now

160 Queen Victoria Street

London

EC4V 4BF

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

The speakers will be Stuart Knapman, UK Managing Director, The Sound and Layla Northern of Reed Exhibitions’ Customer Experience Insight team, who will be presenting their MRS/BIG Award-winning paper, Understanding Event Behaviours – The Power of New Insight to Inspire a Business.

Reed Exhibitions is a large, multinational organisation serving a complex matrix of countries and customer types. This MRS/BIG award-winning paper describes how The Sound developed an ambitious research programme involving quantitative and qualitative phases as well as innovative mobile ethnography, filmed interviews and self-shot Flip Camera stories, to help Reed harness its business opportunities more effectively within its diverse corporate structure and amongst its B2B clients. The paper also describes how the insights gained from the research have been incorporated into the very fabric of Reed Exhibitions’ organisation.

Share with friends

Date and Time

Location

Research Now

160 Queen Victoria Street

London

EC4V 4BF

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved