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Big insights from little data - Edinburgh Charity digital media meetup

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Custom House Leith

65-67 Commercial Street

Edinburgh

EH6 6LH

United Kingdom

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Big insights from little data with Kyle Usher

Companies like Facebook and Google are using “BIG data” and “machine learning” to make data-led decisions on a huge scale, at the latest Edinburgh Digital Media Meetup for Charities, Kyle will look at what we can do with a more modest data set.

Kyle will look at how to find insights in your online donation data, visually map users through your campaign funnel and split-test to maximise campaign effectiveness. He will demonstrate how to make sensible, informed, decisions using regular-sized data sets and a handful of simple tools.

Kyle Usher recently moved from head of digital for Myeloma UK to become digital change manager at the Scottish Council for Voluntary Organisations.

This is a repeat of Kyle's very popular talk from the Social Media for Social Good conference in Glasgow in March.

There will be the usual post talk peer discussions to give you a chance to think about how you might be able to implement some of Kyle's tips at your charity. This will be supported by our friends at Digitas LBi, who will be on hand to give their advice and insights too.

Note: we're moving to Leith Custom House for this event and places will be limited, so please book. We also won't be providing tea or coffee this time, but you are welcome to bring in your own to soak up some of the home baking Susan & Christophe will be doing!

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Custom House Leith

65-67 Commercial Street

Edinburgh

EH6 6LH

United Kingdom

View Map

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